mardi 20 janvier 2015

A Story of Internet Haters, Trolls and Malcontents

internet haters


This week we scrapped plans for the podcast we had planned to address a controversy that emerged at Edison Research, Tom Webster’s company.


It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts.


Overall, the Internet is a good place. A VERY good place, in fact. But it is also a reflection of the human race and about 2 percent of the population discovers some psychological reward in being angry. Twenty years ago, a business could probably ignore those people without much damage but today there is a very real chance that strategy will make the problem worse. Big business or small, we must be aware of these risks and the appropriate responses.


In this discussion, we cover …



  • Guidelines for responding or not responding to Internet haters

  • The fear of toxicity … real and imagined

  • Learning to handle trolls

  • When to go to the mat and when to walk away

  • Showing your true colors in the face of hate

  • Is 100 percent customer satisfaction possible?


Ready to do this thing? Here we go:







A Story of Internet Haters, Trolls and Malcontents

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