Facebook has become a phenomenon. It has become the undisputed leader of the social networking market. Facebook is the leader of the pack but there are others, the Japanese technology company Mixi, once a leader of the pack itself in its wired up home city that plummeted into oblivion.
It was driven to near-collapse. A company that in its glory days, did extremely well with tens of millions of users until it suddenly lost all of its users and investors – before it came storming back to the battle field empowered by a new weapon- the game, Monster Strike.
It has been downloaded over 20 million times, mostly in Japan and has skyrocketed the revenues of Mixi which is buckling in cash at the rate of $2 million a day.
It began with a mission- to provide a platform where the users can fully express themselves. The similarity of features between Facebook and Mixi is quite striking, with the option to integrate the kind of music, movies and other forms of pop culture to adding blogs on their social profiles.
Mixi however could not make the cut as the users grew weary of maintaining multiple social network platforms and was exclusionary by nature with its Japanese-only service. It was slow in its faltering demise, and its recovery was very much the ray of sunshine that instilled hope in the founders.
What the whole social network wars really demonstrate is that you can’t confidently predict which trends will catch on and go viral over the internet- it is a very unstable place that can make you millions or cause you to lose millions.
You can speculate, but no one ever knows what really will happen when new technology is involved. Facebook and twitter are the global leaders today, perpetuating alongside each other- none, however can sit safe in their arm chairs in the guarantees of a glorious tomorrow.
Former Social Media Giant Mixi Given Second Chance By ‘Monster Strike’
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