Madonna’s ‘Rebel Heart’ album comes out in March, and it seems the singer is going out of her way to offend with her advertising ‘art’ before the album hits. Her altered images of Nelson Mandela, Martin Luther King, Bob Marley, and a Jesus statue have netted her plenty of negative feedback.
She started with this one on Tuesday — a statue altered with black rope lines around the face.
One of the first ❤️#rebelhearts !!! #iconic http://ift.tt/1vRIpri
— Madonna (@Madonna) December 31, 2014
Madonnna was called out for blasphemy, and people accused her of using religious imagery to sell her album.
On Friday, Madonna’s Rebel Heart images continued: she associated her album with Bob Marley first.
This❤️#rebelheart sang about ONE LOVE! http://ift.tt/1xmTEfR
— Madonna (@Madonna) January 2, 2015
Then, with Martin Luther King, and Nelson Mandela.
This ❤️#rebelheart had a dream! http://ift.tt/1xmTEfN
— Madonna (@Madonna) January 2, 2015
This❤️#rebelheart fought for freedom! http://ift.tt/1zIX0H6
— Madonna (@Madonna) January 2, 2015
Followers responded, telling her the images were ‘very disrespectful,’ and begging her to stop..
@Madonna A dream to be co-opted for a publicity stunt? #RebelHeart Please stop.
— Megan Schubert (@theleastunsmile) January 2, 2015
@Madonna this is not beautiful, this is disrespectful, and distasteful, how dare you.
— highgyal (@SwagofDoom) January 2, 2015
.@Madonna stop you're embarrassing yourself
— jess (@bIackadder) January 2, 2015
@Madonna praying for the black son you are raising. Smh
— VivaLaRevolution (@HollyGoNightly1) January 2, 2015
On Facebook and Twitter, fans are telling the singer that she’s making a mistake, and that the images are offensive and inappropriate, co-opting struggles for freedom and equality to sell songs.
Rather than respond to the criticism, though, Madonna moved on to post a photo of herself, wishing her followers Shabbat Shalom.
Shabbat Shalom from this ❤️#rebelheart http://ift.tt/1vRIpHO
— Madonna (@Madonna) January 2, 2015
Even this wasn’t without controversy, as fans quickly began to respond.
You’re not Jewish…
Madonna’s album has already been the subject of some trouble for her — several tracks from it have been leaked online, in advance of the album’s release. Two weeks ago, she thanked those fans who avoided the leaked tracks, and defended the clips, saying they were stolen and not ready for publication.
Thank you for not listening! Thank you for your loyalty! Thank you for waiting and if you have heard please know they are unfinished demos stolen long ago and not ready to be presented to the world
If she garnered any sympathy for stolen work, though, Madonna’s Rebel Heart campaign may have lost it for her. Can Madonna get away with comparing her musical career to the life works of Jesus, Nelson Mandela and Martin Luther King?
Madonna’Rebel Heart’ Images: Christians, Civil Rights Advocates Say Campaign Is Disrespectful, Blasphemous
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