Effectively leveraging social media can be a powerful tool in the sales process that can dramatically amplify your sales results. However, using social media does take time and it’s important to be able to manage that time effectively to ensure that you spend it wisely.
Below are 5 ways to make sure you stay on track when using social media for sales online.
1. Dedicate a specific time for social sales each day
It’s easy to spend hours upon hours on social media sites, absorbing content, prospecting, and participating in conversations to help generate warm leads. But it’s important that you make sure that your time overall is spent wisely. Therefore it is a good idea to establish a predetermined amount of time each day that you want to spend on social so that your call quotas don’t suffer the consequences.
2. Be purposeful with your time online
Have a specific task in mind when you log on to your social media accounts. Whether that is to connect with a new prospect, conduct research, or post a new client testimonial to your profile, having a purposeful approach to social can help you stay on track.
3. Use a Social Media Management System (SMMS)
Social Media Management Systems are the ultimate tool to help you save time on social media. These systems allow you to publish content to all of your accounts at ease, while eliminating the need to log into each network natively. You can then, at a glance, read the updates from your networks, and engage online from within one centralized dashboard, saving you time. The best SMMS available can also pull in approved content from your company that you can repost to help build your footprint and establish lasting value.
4. Schedule it out
Scheduling content to be posted to your social networks in advance can help you save a lot of time with social selling while still ensuring that you maintain your content frequency objectives. One word of caution: Should there be a national tragedy, be sure to remove your scheduled messages as many consider it poor taste.
5. Remember that quality trumps quantity
As a sales professional, you don’t have to be online and publishing updates every hour to be effective on social media. Remember that is much better to post a few good, relevant updates a week than to post a lot of content all day long without offering your audience content of any significance. As a best practice, focus on providing value to your audience through your social updates, even if that means you only post content a few days a week, saving time while doing so.
In all, following these suggestions will not only ensure that you spend your time effectively on social media, but will help you to become a more successful social seller overall. For more social selling best practices, follow the hashtag #SocialSales on Twitter.
via Business 2 Community http://www.business2community.com/social-selling/5-ways-save-time-online-social-selling-0605134?utm_source=rss&utm_medium=rss&utm_campaign=5-ways-save-time-online-social-selling
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