Yeah, you know what I’m talking about. So, take these six steps now to winter-proof your brand’s content. Listen, if you’re the one who takes care of all your company’s content marketing, you’ll thank me come mid-December. And if you have an employee or intern running your blog posts and social media accounts, trust me, they’ll appreciate this work-ahead strategy, too.
#1 Crank up the posts. We like to think technology happens in a bubble. It doesn’t. The most natural of things – the weather – still affects when and how we use technology. As days get shorter and temperatures drop, more people are likely to choose Facebook and a mug of cocoa for an evening in. Will your brand be there to meet the increased demand for content?
#2 Create a backlog. In my experience, people aren’t too fond of working on Thanksgiving. Or the day before. Or the day after. In fact, there are a lot of days like that coming up in the next few weeks. Create a backlog of Tweets, blog posts, and links to share so that the good content marketing folks in your company can really take off and enjoy the holidays.
#3 Short on ideas? Repurpose content. You probably have at least one past idea that’s pure gold. Your audience loves it. Take a tip from HubSpot and repurpose the heck out of your content.
#4 Pull out the garlands. It might be a little late to launch a full-scale holiday-themed campaign. But that doesn’t mean you can’t decorate what you’ve got with some holly and mistletoe. Heidi Cohen covers all this in considerable depth. Her article is a must read!
#5 Prepare to score 2014 leads. Not a lot of deals are sealed in late December. But, as everyone settles back into the office in January, many companies will make a fresh start. Perhaps you’re thinking of a few leads or prospects right now that could be ready to buy in early 2014. Start strategizing now about the content you might use to connect with them in a few months.
#6 Don’t miss out on mobile. Okay, I said it might be late for a holiday campaign, but it’s never too late to cobble together a fun Instagram campaign. Mark Cooper is full of ideas for how you can create a holiday-themed mobile campaign that gets traffic. (If you’ve done a campaign like this in the past, here’s an easy opportunity to repurpose content.)
What will you do to winter-proof your brand’s content?
via Business 2 Community http://www.business2community.com/content-marketing/6-ways-winter-proof-brands-content-0669124?utm_source=rss&utm_medium=rss&utm_campaign=6-ways-winter-proof-brands-content
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