Facebook contests are a great way to not only engage fans, but also build a larger fan base and convert fans into email subscribers. When done correctly, contests give people a reason to connect with your company and give both you and your website more exposure.
Facebook contests can provide your social media and online marketing campaigns with a helpful boost. So we’ve put together seven easy steps that you can follow to ensure a successful Facebook contest.
1. Offer an enticing prize or offer
It’s important to the success of your contest that your prize is relevant to your business and enticing to potential customers. A gift card is an example of a great prize because it attracts people who are interested in your brand. Giving away a new product that you want to promote is also a popular prize.
Lilly Pulitzer once promoted their agendas through a Facebook contest where they gave away 50 agendas upon their release that year. According to Razor Social, this contest resulted in a 200% return on investment in orders within the first 10 days.
As a B2B company, you might offer your services as a prize. For example, a consultant could offer a new consulting package that people may not be familiar with yet or a web designer could offer a free consultation to prompt others to use their service.
2. Pick your entry method and include social proof
When planning your contest, determine what type of information you need from participants and require that to be submitted to enter the contest. Sometimes you might only require a simple page like, comment or share. Other times you may require more information such as contact details, contact details plus user-generated content or contact details plus a friend referral.
If users see that other people are entering the contest, particularly their friends, they are more likely to participate in the contest themselves. Seeing that their friends have participated in your contest on social media can encourage other users to participate as well.
The Lilly Pulitzer agenda giveaway required participants to register with their personal details and email address, select their favorite agenda and share it with their friends. In doing this, they captured 9,000 emails and generated 2,300 new likes through requiring user-generated content.
3. Design lead generation survey questions
One way to obtain user-generated content and generate leads is to add simple survey questions to your forms—enabling you to collect targeted data that will help you understand your audience better.
For example Second Street Lab reports on Entercom New Orleans’ creation of an agency model Facebook contest for Phil’s Grill that involved three short survey questions resulting in remarkable results. While the questions were not required, 95% of people who entered the contest answered all three and 34% of the people who entered had never been to Phil’s Grill. These questions allowed Phil’s Grill to gain insight into these potential leads.
4. Build your contest page
When building your contest page, start with an attention-grabbing headline. Next, add a graphic of your prize along with the entry and prize information so that users can easily see the benefits of entering your contest. Be sure to include the entry submission form and share buttons. You ultimately want to make it as easy as possible to enter your contest and share it on Facebook and other social media channels.
5. Promote and share your contest
Since contests are generally short-lived, you’ll want to promote your contest as much as possible in the time frame you have. Send a targeted email to your current customers. Promote your contest on all of your social channels. Add a promotional banner on your website homepage. Create a Facebook ad. List your contest on popular contesting websites. Do whatever you can to get the word out and be sure people know that it’s only for a limited time.
6. Monitor your contest
You can monitor your contest using Facebook page insights. This will allow you to see what is working and what isn’t so that you are able to adjust accordingly throughout the duration of your contest and in future contests.
7. Post contest follow-up and promotion
Profile your winners, create a video and send a follow-up email to everyone who entered. Build a relationship with your newly established users so that you can share your plans for future contests and promotions with them as well. If you captured the participants’ emails, then you can start a lead nurturing campaign to keep them engaged with your company.
A successful Facebook contest should engage your current fans, attract new fans and generate excitement around your brand. What other ways does your business use social media to generate leads? Let us know in the comments section below.
via Business 2 Community http://www.business2community.com/facebook/7-simple-steps-running-successful-facebook-contest-0702844?utm_source=rss&utm_medium=rss&utm_campaign=7-simple-steps-running-successful-facebook-contest
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