Kickstart Your Business’ Twitter Marketing Strategy in 5 Days!

Time is money, especially when it comes to adopting additional marketing strategies and tactics that can improve your business results. But the hurdle for marketers these days is just finding the time to perform their current duties let alone think about adopting new ones!

It’s no surprise, then, that even seven years after it launched, Twitter is still an underutilized tool for marketers – especially for B2B businesses that have struggled to understand how to adopt this powerful tool for their particular industries.

Well, you’re in luck, my friend! We’ve partnered with the folks at HubSpot to provide you with a guide to help kickstart your own Twitter marketing strategy in less than a week! Just in time for 2014, right?

Here’s an excerpt from this brand spankin’ new guide, the 5 Day Twitter Kickstart Kit, which you can download for free by clicking the image below.

Day 1: Develop a Twitter Strategy for Your Business

Decide if Twitter is Right For Your Business

Do a quick analysis:

• Are most of your customers or buyer personas on Twitter? Y or N


• Are there conversations on Twitter that would interest and benefit them? Y or N

If you answered “Y” to either question, then Twitter is right for you.

Twitter lets you to stay up-to-date on topics that matter to your buyer personas, engage with your leads, and build a strong relationship with your customers.

Twitter and Inbound Marketing

If you’re using inbound marketing to generate leads for your business, Twitter helps find relevant topics for your blog’s content. Use the search bar to look up key industry terms to find people and conversations that are relevant to your business.

Identify SMART Goals for Twitter

• What do you want to accomplish using Twitter? Be specific and define your objective. Example: “Generate new leads” or “Increase customer engagement.”


• What metrics can you tie to those objectives? Example: Number of new leads generated or number of @mentions.


• Set goals that push you, yet are achievable given the resources you invest in it.

Make It Rain!

Just like learning to swim, you need to jump into the deep end on Twitter. Invest the time up front to give it a shot. In four or five weeks, circle back and measure progress against goals. From there, keep refining your approach to improve results.

Report Your Progress

Find a social sharing tool that lets you set up content streams. To be a valuable resource on Twitter, you need to share lots of helpful content relevant to your buyer personas and customers.

Pick a platform that can also do the heavy lifting for generating reports. You’ll want a platform that schedules messages, tracks clicks, sets up content streams, and lets multiple team members manage the account. There are lots of choices — some of the best ones are HubSpot, Hootsuite, and Sprout Social.

DOWNLOAD THE FULL TWITTER KICKSTART KIT NOW, FOR FREE!

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via Business 2 Community http://www.business2community.com/twitter/kickstart-business-twitter-marketing-strategy-5-days-0705251?utm_source=rss&utm_medium=rss&utm_campaign=kickstart-business-twitter-marketing-strategy-5-days