Almost the whole year of 2013 has gone by and it has been a tough time for online marketers all over the world who still can’t judge the difference between natural and unnatural marketing strategies. It has been reported that many websites have been out of index recently and the reason behind this is the lack of content marketing. This would be the end of those link builders who believed in a forced link profile.
Let me clarify why some can be unnatural for Google. Bookmarking is one of your link building techniques, right? And you’re probably building about 10 to 15 links through bookmarking in a day. But do you know how search engines consider bookmarking a link? When a person bookmarks any site, it is believed that he/she found something useful in that website, but how is it possible that 10 to 15 persons are bookmarking the same web page on the same day? Unnatural? Drop the site. That is simply how Google works. Let me make my point much stronger through a Matt Cutts quote:
“The objective is not to make your links appear natural; the objective is that your links are natural.”
If you want to survive in the online marketing industry, you need to be very creative in earning links rather than building them. So far content marketing is the only key that helps you in earning quality links and branding your products/services. All you need to do is to create delicious and engaging content for your users and not for the search engine. The content can be anything like a video, a presentation, an infographic, or even just a quote. After that, plan out the strategies through which you can make it viral. In this regard, social media signals will play a vital role.
1) Right Content for the Right Platform
2) Get Social and Earn Links
1) Right Content for the Right Platform
For content marketing, it is essential for you to create totally unique and delicious content that allow users to share. Let me give you a common example of a fishmonger whose content went viral in the form of a video and his small video made him a millionaire. On the other hand, choose the best platform or a website that exactly falls under your niche and have a large number of followers and engagement on its social platforms. Choosing a right platform for your content can do wonders for your branding campaign.
2) Get Social and Earn Links
While focusing on social media for earning links you need to be very careful because it’s a really tough task to do. As nowadays, users can easily distinguish between promotional and non-promotional content. Follow these keen points mentioned to make your social media useful for your business branding.
a) Interactions and Engagement:
Once your content will go live, share it as much as you can and try to make it viral using different social media networks. As a result you will start getting comments and shares on your content that will help you in exposing your business. The thing that you need to do is to add value to your comments and engage with the users naturally. This will allow the web surfers to share your content and also pass your website link on their channels.
b) Making your Visual Representation Viral:
For example, you designed an infographic or you attached a visual presentation with your article and it’s very attractive and worth sharing, start exploring the places where you can share that visual presentation. Once you find the right place then start outreaching like mentioned below:
Hey (Name),
I just read your post “Post URL” and you know what? It’s simply awesome! I have an infographic that will help you in making your post more prominent. Would you like to use this in your post too? I think it’s a great visual representation for the data that you have sorted out.
In this way, you are indirectly asking the recipient that since your post is awesome, can you make me awesome too? And once he agrees to share your content on his website/blog he will definitely link back to your website.
c) Relationship Building within the Same Industry:
Through social media platforms you can meet new people of your industry i.e Facebook, Twitter, Google+, LinkedIn, Pinterest, etc and hangout with them. Such type of meetings help you in building long lasting relationships. You can interact with marketing celebrities to review your articles and if they will find something useful in them they will definitely share it within their communities. And just a single share can convert it into 100s or sometimes in 1000s. Searching people of an industry similar as yours is difficult but not impossible. I have explored a website that allows you to connect with the people of different industries on Google+: http://www.recommendedusers.com/
d) Don’t Forget to Tag the Author in your Social Updates:
Tagging and mentioning the author in your social updates is one of the main tasks of earning and generating links because when you share any article link and mention the author’s name in your tweets or in your facebook status then that update will also appear on the followers or friends’ news feed of that author. As a result, they click on that link which you originally shared and you will get more re-shares on it, isn’t it great?
I think this should be enough for earning links for your business ;-) You may practice hundreds of other ways of getting links but again you need to be creative. Share your thoughts and recommendations in the comments. This would be highly appreciated :-)
Image Source:
http://www.getbusymedia.com/how-social-media-helps-entrepreneurs-build-business-relationships/
http://www.itsabacus.com/blog/wp-content/uploads/2011/01/link-building.jpg
via Business 2 Community http://www.business2community.com/seo/links-earning-campaign-right-path-towards-branding-0704786?utm_source=rss&utm_medium=rss&utm_campaign=links-earning-campaign-right-path-towards-branding
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