• Online sales saw huge increases again. According to IBM, web sales for Cyber Monday 2013 increased 21% from 2012 to $1.74 billion dollars. Much of the increase in traffic can be pointed to the increase in mobile and tablet users as mobile traffic accounted for almost a third of total web traffic – a 45% increase over last year.
• The bump in online sales wasn’t limited to Cyber Monday. While retail store sales declined for the first time since 2009, Black Friday/Thanksgiving Day ecommerce sales jumped 15% from 2012 according to ComScore with over 66 million people avoiding the stores and long lines typically associated with Black Friday.
• Social networks also played an important role in the Cyber Monday shopping. According to Adobe, shoppers who clicked directly from social networks to the ecommerce website spent about $148 million dollars online.
So what does this all mean? Well, looks like Cyber Monday isn’t going anywhere, especially with more big box retailers wading into the e-commerce landscape. Traffic from mobile devices is continuing to rise, even more of a reason to make sure an e-commerce site is mobile friendly.
Just because this Cyber Week is almost over, doesn’t mean you can now rest on your successes. There are only 21 days left in the holiday shopping season. How was your Cyber Monday? We’d love to hear your stories in the comments section below!
via Business 2 Community http://www.business2community.com/trends-news/reviewing-cyber-monday-2013-0706187?utm_source=rss&utm_medium=rss&utm_campaign=reviewing-cyber-monday-2013
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