Make Your Life Easier with These 5 AdWords Scripts

If you haven’t heard of AdWords scripts, you’re in for a treat. They use JavaScript to do some of your tedious account management tasks for you. With just a little bit of code, you can have your reports pulled automatically. They can also adjust your campaign based on parameters you set.

Want to pause any ads with broken links? There’s a script for that.

Scripts are like little robots. They work so you don’t have to.

What If I Can’t Code?

Fear not! Learning JavaScript isn’t necessary to use scripts. Lots of programmers around the web have already written them and are willing to share!

The most notable shining knight of AdWords scripts is Russell Savage of FreeAdWordsScripts.com. Plus, Google has published some pre-written scripts.

Search Engine Land has a four part series about customizing scripts, as well.

5 AdWords Scripts to Try

There are scripts to help you achieve any goal. Whatever repetitive account management you’re doing, a script can do it for you. If you’re not sure where to start with scripts, these five could help anyone out:

1. Campaign and Key Performance Reporting

No matter what kind of account you’re running, you need to keep an eye on it. This script will create weekly and monthly campaign performance reports and email you the spreadsheets. Pretty sweet, huh?

2. Search Query Report

This looks at queries that trigger your ads and analyzes them. It then decides if your keywords are useful and adds the ones that aren’t to your negative keywords list. But don’t worry; you can set some of the parameters yourself.

3. Check for Anomalies

You’ll want to know if one of your campaigns, keywords, or ad groups starts acting strange. But you don’t have time to manually comb through all your data every day. How will you know if an account jumps up or down? That’s what scripts do. They’ll check as often as you like and send you an email if something strange is happening. There are two scripts you can use to check for anomalies:

• This script compares keywords in the same ad group. That way you know if one has reset or is under-performing.


• This one from Google compares keywords, etc. to themselves using historical data. If something dramatic has happened over the last week or month, you’ll know.

4. Flexible Budgets

You have a set budget for your campaign. But maybe spending the same amount every day isn’t what you had in mind. Going over budget isn’t an option, either. This script allows you to spend a different amount every day. But you set a limit on the total amount spent.

5. Store All Your Quality Scores

It’s no secret that quality scores are important in AdWords. They can make or break your entire campaign. That said, you should know what yours are. This script stores quality scores for the top 50,000 keywords in your account. It will store account, campaign, and ad group scores.

How Do I Add Them to My Account?

1. Once you’re logged in, go to “Bulk operations.” Click on “Scripts” and then “Create scripts.”

2. You then copy and paste your script into the editor. Lastly, you will have to authorize your script. Then you can preview your new script.

Check out Google’s tutorial if you want more instruction.

Conclusion

AdWords scripts can save you hours of monotonous account management. If you’re like me, and JavaScript makes you feel like a fish out of water, you can still use them. The web is full of free, helpful scripts to add to your campaign today. These are just a few basic scripts for every account. They’ll save you time and free you up for more detail optimization.

Make Your Life Easier with These 5 AdWords Scripts