Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website experience. But when you’re given access to so many options and tools, it can be quite overwhelming. Here are the top two must-have campaigns/promotions every ecommerce site should have.
Email Capture Form
This one’s a given. Jump over to your favorite retail website right now and I guarantee you they’re using some sort of email capture form. Email list growth is essential to long term ecommerce success. Whether it’s asking to subscribe to an email newsletter for X% off your first purchase or a contest to win a free item, email leads are incredibly valuable.
Not only do email leads convert 4x higher than any other lead, but they’re very important for future re-targeting purposes. Unable to convert the sale while they’re on your website? Don’t fret! If you obtained their email, you can hit them in the future through holiday promotions and other email workflows. Maximize the number of impressions of your email capture form by having it visible to all new visitors when they land on your website.
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Exit Intent – Cart Abandonment Offer
This next one is centered around sales conversions, namely when a visitor attempts to leave the cart page. If a website visitor has made it all the way to your cart page, you’ve already won half the battle. But there are still factors preventing them from pulling the trigger.
The modern day shopper is very savvy, and they’ll likely attempt to shop another competitor or look through third party coupon sites in search of a better deal. A lot can also happen in that time frame. Maybe they found a better deal, or became distracted by an email. Any one of these scenarios can kill the sale and lead to cart abandonment.
A great way to prevent this is by triggering an exit intent offer on your cart page (Cart Abandonment Offer). Flashing your visitor a coupon code when they attempt to leave will not only incentivize visitors to stay on your site, but to move forward with the purchase. This one tactic increased KUTOA’s sales conversion rate by 187%! This offer is meant as a last resort – so if they use the coupon, that’s awesome! If not, they were on their way out anyways.
First and Last Impressions Matter
The first landing page and last exiting page are two of the most defining areas on your website. They’re also the most common pitfall areas where an incentive would serve to be highly effective. With our email capture forms and exit offers, you’ll be fully equipped to handle that.
Want to implement the dynamic duo of e-commerce promotions? Justuno has you covered. Start converting your visitors for free today!
The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use