Spring Outdoor Marketing Ideas

Spring weather brings the winter-weary outside, presenting a perfect opportunity to promote your brand with outdoor marketing. Boost business this season with the following spring outdoor marketing ideas.

Show off with sidewalk sales and demonstrations

Set up a sidewalk sale or product demonstration in a busy shopping district, such as the local strip mall or downtown shopping area. A large, colorful banner can help attract shoppers from several blocks away. Make sales right on the sidewalk; or, collect leads via your product demonstration.

You don’t have to have a nearby storefront – all you need is a good place to set up. Contact the mall manager or city administration to see what permissions or permits you need to set up shop in areas your target audience is likely to be.

Blanket the town with advertising

Billboards can be great for outdoor marketing, but they can also be expensive. Moreover, billboards are typically meant for drivers, not walkers and joggers. Instead of billboards, blanket your town with posters, flyers, and stickers that promote your brand as well as a big spring sale. Be sure to incorporate good print-to-digital marketing practices, such as including QR codes customers can scan with their smartphones to learn more.

In addition to posters, flyers, and stickers, you can launch a door hanger marketing campaign. Print door hangers to place in targeted neighborhoods. One way to cut down on distribution costs is to recruit a team of volunteers to help place your door hangers, then reward them with a pizza, ice cream, or cocktail party.

Take your marketing on the road

Did you know you can turn your vehicle into a rolling advertisement for your company? Vehicle wraps can help you promote your brand, as can bumper stickers; however, a better option might be car door magnets, which are relatively inexpensive to print, non-permanent, and allow you to promote different benefits and spring sales without marring your car.

Don’t just put your logo on your vehicle; create a complete advertisement that includes a call to action and a website URL, phone number, or other way for customers to follow-up. This is especially true if you leave your vehicle parked in high-traffic areas during the day, when potential customers are likely to see it and have the time to read and respond to your car door magnets.

Go big with banners

Large banners are excellent outdoor marketing tools, especially when you take advantage of banner marketing best practices such as large, bold, simple text and a memorable call to action.

Place banners at busy intersections, in high-traffic shopping districts, and at outdoor events such as concerts, sporting events, and spring festivals (you’ll likely have to pay for sponsorship, but if you have a great banner it’s typically well-worth the fee.

Attract window shoppers with window clings

Despite the Amazons of the world, many people still enjoy window shopping. You can turn window shoppers into real customers with strategically-placed window clings, which can motivate customers to come inside for a closer look.

Print window clings to promote your special spring sales, offer a benefit to coming in your storefront, or simply promote your brand at third-party retailers.

Spring is a great season for outdoor marketing. Combined with the fact that the outdoor marketing tools listed here are relatively cheap to produce, now is a great time to plan your spring outdoor marketing campaign.

Spring Outdoor Marketing Ideas