How to Write Epic Blog Posts

Professional bloggers and businesses with blogs typically post content one to three times per week. This number varies based on the size of the blog and the commitment of the writer, though there is a reason why frequent (and smaller) posts are often the way to go.

The “Small Post”

The small post is beneficial because it’s an easy way to add content to your site. These posts are usually formulated around Top 10s, How-Tos, and various other tip-style topics that answer questions that readers may have about your product, service, or brand. For the everyday blogger not blogging for a business, these types of posts are just as applicable.

It is also much more relaxing to write a set of briefer posts instead of stressing out about 2,000-word monsters that take hours and lots of research to write. There are advantages to both, of course.

The “Epic Post”

Epic posts range between 1,000 and 3,000 words. These content-heavy giants are full of research, multimedia, original ideas, and everything else you’d expect to find in a long-form article. They are much more difficult to write, too, especially if you’re already struggling with shorter content.

The advantages of the epic post are as follows:

• It’s more financially-friendly to use paid promotions for big-hitter posts. Lots of bloggers will use paid Facebook, Twitter, and blog-platform-specific tools for more exposure. Doing this three times a week for smaller posts is not always the best move.


• Big posts also have more of a chance to rank high on Google and other search engines. Over time (and with Authorship), they can become leading links to certain topics.


• An epic post also shows that you are not just a casual blogger. This is incredibly important for business writers who are used to doing shorter list-style posts and want to break into the industry with a bigger post.

The share value of an epic post is obvious. Readers are more likely to share longer, in-depth thought-leadership posts because they are more unique than the everyday Top 10 list. This helps you gain traction on social media as well as backlinks from other writers.

Writing Epic Posts

Writing epic posts is challenging. To start with, you need to find a topic that deserves hours of your time. These topics are usually more general and opinionated than “10 Ways Product XYZ Can Empower Your Life,” though every topic should be considered.

The best way to know you have an epic topic is if you start writing and can’t stop. If this happens, it’s time to structure your post to meet “epic” status. Here’s how:

1. Start with an introduction that explains to readers why it is important to read your post.


2. Use facts, examples, and anecdotes to drag in readers. It doesn’t hurt to offer counterpoints and your opinion here, too.


3. Start developing the body by using subheadings. This allows readers to skip to sections they may be more interested in.


4. Round out the post with practical information, tips, and advice. Do the same if you’re developing an opinion.


5. Finish up with references and links to additional reading. For businesses, it may help to add a call-to-action here, too.

It isn’t easy to explain the process of writing a 2,000-word post; however, the benefits are endless.

How to Write Epic Blog Posts