In 2016 a lot of the chatter surrounding social media trends is about the importance of visual content, and more specifically the integration of video content to your social media content strategy. But what if you don’t have a budget to hire a videographer or video editor? I’ll show you a few quick ways to easily create great video content for your social media channels!
Budgets and resources can be a little scarce to non-existent for smaller businesses or brands – leaving some marketers insecure or nervous about trying new forms of content. Creating video content doesn’t have to be super complicated. Of course, it would be lovely if we could all hire someone to create drone videos, edit and place awesome music in the background – but sometimes you’ve got to work with what you got – and that’s not a bad thing.
In this day and age we have so many tools right on our smartphones to help us create quality content of any kind with little to no budget. But before we get to that let’s discuss video content and why it’s so important. Here are some video statistics from a Hubspot post:
So what kind of video content can you create?
- Product and how to videos: Show customers how to use your products, highlight clever ways to use your product, describe your service. The more educated the consumer is about a product the easier the purchase decision is to make.
- Behind the scenes: Let your followers get an inside look at your office, get to know the people that work there, or take them behind the scenes of an event or conference. Make them feel like they are getting special access to content they otherwise wouldn’t have seen.
- Teasers: Use videos to tease bigger content pieces or campaigns
- Announcements: Get your higher ups involved and film short company announcements to share with your audience. You can always link these back to a more comprehensive article, blog post or press release (if applicable).
- Interviews: Short or long, use video interviews to drive traffic and engagement on your social media networks. If you have a long video chop it into smaller snippets suitable for publishing.
- Just for fun! – Use videos to show a little brand personality and get creative. Your followers will enjoy learning more about your brand and the change of pace in content.
Tools for Easy Video Creation:
Many social media networks like Facebook, Instagram and Twitter have native video recording options. You can also use video-based social media networks like Snapchat and Vine.
- Instagram just updated and supports 60-second videos and allows for minimal editing (cropping and a filter).
- Facebook videos should be edited before being uploaded. You’ll be able to add a call to action (with a link) at the end and add targeting.
- Twitter accepts both video uploads and the creation of videos using the app itself. You’re allowed 30-second clips on this network.
Here are some more specific apps and tools to easily create video content
A few video content creation tips:
- Write your story out: Just like any draft for an article or paper you’ve written – make you you are clear about the story you are trying to tell, and your object for the video. This should give you a bit of guidance as to what moments to capture or film.
- Create a storyboard: This ties into the above. If you have a more scripted piece of video content storyboards will help keep everyone on track.
- Mind the sounds: Pay attention to any noise going on around you. Play back clips to ensure other sounds aren’t getting in the way.
- Make sure your videos aren’t blurry (unless it’s a stylistic preference)
As with any form of content practice makes perfect. Shoot, shoot, shoot, until you become comfortable with gathering, editing and compiling footage. I’m always looking for new apps to help me create content – what are some of your favorite easy to use video creation tools? Let me know in a comment below!
This article was originally posted here.
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