Conversations are the heart of online media. From blogs to Facebook and Twitter, social media networks empower professionals to stay connected, healthy, and educated. The problem is, these conversation hubs are crowded. Technology amplifies communication, while also boosting chatter.
“As social continues to soar in popularity, there is bound to be some noise that litters legitimate conversation,” says Sprout Social CEO Justyn Howard. “Beyond the selfies and spam, there are numerous opportunities to speak directly with customers, provide them with content they’re looking for and build brand advocacy.”
People need more than a one-size-fits-all solution for addressing their specialized and diverse needs. That’s the vision behind the following communities:
1. Clarity
This social network connects advice seekers and entrepreneurs with subject-matter experts and experienced business leaders. If you’re looking for a specific piece of information, you can browse through Clarity’s network of marketing leaders, technical visionaries, venture capitalists, and designers. You’ll pay by the minute for advice to help start your business or project.
“For entrepreneurs, time is valuable, and Clarity helps to maximize it,” said CEO Dan Martell. “Clarity helps advice seekers stay focused and find the exact information they need, without the hassle of an extensive search.”
Martell created Clarity to make expertise more accessible. His goal is to help entrepreneurs accomplish their dreams.
“I firmly believe that chatter holds us back while focus moves us forward,” Martell said.
For healthcare strategy consultant Svetlana Dotsenko, the value of Clarity is efficiency.
“The best part about it is that you can get to really the top people in the field and get an appointment in a matter of days, not months or years,” she said.
From patients to doctors, IT experts, investors, and CEOs, the healthcare space touches on a variety of communities. The problem is that these communities operate independently, causing health technology conversations to become fragmented. StartUp Health bridges this communication gap.
“In the healthcare innovation space in general, there have been efforts to build connecting platforms, but many of them were limited,” says Dotsenko. “What is remarkable about StartUp Health network is that they cut across the entire healthcare innovation spectrum.”
Entrepreneurs, advisors, investors, and academic institutions can connect to create fundraising snapshots that are viewable to investors that are part of the platform. Organizations can also target and reach their ideal customers.
3. Twitter
At face value, Twitter is a chatter-driven tool with mass market appeal. Beneath the surface, however, it is a community that builds strong human-to-human relationships.
“One great experience was when I walked into a networking meeting with over 300 people in the room, and I was one of the few women,” says social media consultant Tena Pettis, CEO of Tenacious Edge. “I picked up my phone, used the event hashtag and tweeted: ’300 Men, 4 Women and I am wearing a pink dress. I might be in the wrong place. #’”
A simple tweet kick-started a long-term business relationship.
“After the event was over, I had a gentleman waiting to talk to me. Of course we both laughed, but then he asked if I was interested in doing coffee,” Pettis said. “Since that first meeting this one person has sent me over $50,000 in referrals.”
via Business 2 Community http://www.business2community.com/social-media/beyond-chatter-social-media-platforms-reinvent-communication-0597685?utm_source=rss&utm_medium=rss&utm_campaign=beyond-chatter-social-media-platforms-reinvent-communication
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