5 Beautiful Fashion Brands on Instagram to Follow in July 2014

Every month, we pick 5 inspirationally beautiful brands for you to follow on Instagram. This edition for July is all about fashion.

As always, we slipped in a few insights on their strategies and creative process. Maybe it will inspire you to do the same?

Need Supply Co. – Fashion

We should have a category for fashion brands who go the artsy way. After OAK NYC that we featured in the March edition, it’s Need Supply Co’s turn.

A creatively inspirational account to follow, with some branding elements (read “self-promotion”) dispatched from time to time. Classy Instagram branding at its best!

theline.com – Fashion, Home goods

theline.com sells a selection of finely designed products in fashion, home and beauty. On the website, you’re first met with an avalanche of beautiful objects. This content-first approach is very obvious on the brand’s Instagram as well. It’s part inspiration, part modern art gallery.

While it’s common for Instagrammers to use cold tones, it’s rare to find brands going the same road. So, @thelinenyc offers a nice alternative to the dozen of colorfully happy Instagram accounts out there!

Anthropologie – Fashion/Apparel

Very early on, Anthropologie understood how to take over the internet with beautiful content. On all social networks, the brand is beautifying our feeds with amazing photos of architecture, interiors, style and fashion, and even landscapes… And we keep asking for more.

Their Instagram content is every bit as good as what you’d expect from Anthropologie. No wonder why it’s one of the top 100 followed brands on Instagram.

Opening Ceremony – Apparel

Opening Ceremony has this neat, minimalist style that many Instagram lovers crave. All the products they show in their Instagram feed are displayed in a carefully set environment.

We’ve chosen to highlight the USB key by Moschino, but just have a look at the cover above to see more examples: the Marshall speaker and the Leica camera stand out here.

Oh, and did we mention that everything that appears on Opening Ceremony’s Instagram is available for purchase on the website? That’s yet another way to sell on Instagram that we could add to our list.

7 For all Mankind – Fashion, Apparel

What better way to show off a Californian brand than by embracing all that makes California famous and enviable? Its coastlines, the beaches, palmtrees, the ice creams, and just feeling free… That’s what you’ll find on this account, our last pick in July.

5 Beautiful Fashion Brands on Instagram to Follow in July 2014