5 Social Media Uses for Business

Social Media allows friends and family to connect and communicate with each other, share information and stay informed, and network and search. For businesses, social has the potential to attract new customers and build stronger relationships with existing ones.

Here are a few more examples of ways social can be used for businesses.

1. To create buzz

Social media outlets give people a platform to create and spread discussions, and people are always talking. So, give them something to talk about. Use your company’s account to push content that makes users want to engage and keep your brand part of the everyday conversation. Through the power of social spreading, your brand can quickly trend and become a hot topic.

2. To create behavioral change in consumers

By making social impressions (in the form of follows, favorites and retweets), your have the ability to shape the perception your brand has in the mind of consumers. By creating a positive image, consumers may respond by taking action toward conversion, steps they may otherwise not have taken if not for receiving your tailored content.

3. To boost brand awareness

Transform from a relatively unknown brand or a second choice to one that is top of mind for consumers by engaging with the right influencers. Because of the ability to share and retweets, your messages can be seen by people who aren’t directly connected to you, mostly meaning they don’t “follow” or “like” your page. This means you are able to reach new audiences and create a more widespread awareness about the products and services you provide.

4. To promote time sensitive targeted deals to generate on and off line sales

With personalized features such as direct messaging, companies can send individuals promotional coupons. And because it was done through a private manner, users who receive the deal are likely to feel more special and redeem it.

5. To gain development insights and receive customer input after a purchase

Of all of the social media uses, this is perhaps the most important. Following a transaction, companies can use social media to monitor and track customer satisfaction. With these understandings, companies can then develop models to better fulfill customer wants and desires.

The bottom line? Social media gives you access to organic conversation. Your brand’s marketing efforts intersect when you insert the company name into tweets via influential users. Find them and target them through personal touch points and interactions.

5 Social Media Uses for Business