Can Oktopost Catch Up To Hootsuite?

We know that there is too much information out there. It’d be impossible for even a speed reader to process everything flowing through your Twitter or Facebook feeds. Imagine trying to process all your socials. What if you were a social media manager or community manager juggling several accounts across several networks, all with divergent focuses or locations? In our struggle to keep tabs on everything, social media marketing tools are no longer just the way we automate the sharing of our message across various social networks. These social media apps have become the maestros looking to curate and direct that content into musically smooth streams.

HootSuite was the first social web marketing tool to go big in this area. More than a year ago, HootSuite introduced the concept of social listening. Through these streams you can target different topic areas, keep dibs on what your target audience is saying about your target topic and even about you. Those of us social media addicts were finally able to organize and prioritize the information we consume.

The Oktopost tool for socially driven B2B content marketing looked to achieve something similar when it released its more directly named social media monitor last month. The social streams are similarly organized but with the trendy flat design and coloring that’s maybe a little easier on the eyes than old Owly.

Oktopost’s monitor allows you to track things like keywords, mentions, groups, and companies — both you and the competition.

But then Oktopost realized that enabling you to schedule your posts and allowing you to keep your eyes scanning the Internet just simply wasn’t enough. If you want to be a successful online marketer, you need to interact and engage. With this in mind, last week Oktopost premiered its content curation.

What is Content Curation?

Content curation is the latest buzzword for a sweet job and now a sweet social media app feature. In a nutshell, to curate content is to go sift through and organize the cacophony of the Internet, determining what is important in a certain topic area, and then organizing it all within a certain context. Basically, a modern-day cherry picker.

Social media makes this all much more challenging. According to Social Media Today, the average Facebook user creates about 90 unique pieces of content a month. Multiply that by Facebook having the population of the third largest nation in the world. NO ONE can multitask that well.

How does this all translate to apps? Well, in the case of Oktopost’s content recommendation engine, the world’s number two social media app looks to distinguish itself by automating content creation on a content dashboard, from which you can share suggested content directly from within Oktopost. It does the content aggregation and cherry picking while you check for pits and share.

Which content does it search for? The content recommendation engine pulls together content as a result of what you’ve been sharing — AND (and this is big) based on the success of your other posts. If it works well (and truthfully I haven’t tried it yet), this content engine will be suggesting content to you that will obviously include the influencers in your area, while also offering you a buffet of other posts that you statistically could have success with. “The more engagement a post generates – clicks, comments, likes and conversions, the more likely the Engine is to show you articles on similar subjects.” Then you still have to share like you care.

If this new Oktopost feature makes the hype, we think it could be the thing that sees an Octopus out-fly an Owl.

What do you think? Have you tested out Oktopost lately?

Go here if you want to read the opinions of other Oktopost users.

And please go feel free to compare Oktopost against other social marketing apps.

via Business 2 Community http://ift.tt/1qNRvoz