Marketing Press TV Episode 1: 3 Key Goals For Your Site

When creating a WordPress site or a content strategy, there are only three main goals you want to keep in mind.

• Creating content to help your audience and assist in your brand’s search rankings


• Developing a community around your product service or brand


• Getting users to convert

Content is more than just blogging.

Think of content as videos, photos, podcasts, and more. Content is important to let people know who are, help humanize the brand, and show off why you’re a subject matter expert in your field.

Make your content helpful, strategic, and valuable and watch your site’s traffic grow.

Examples of an Online Community

When it comes to good examples of creating a community for your product or service look at organizations like animal rescues, non-profits and businesses that help people. When you have a solid community behind you, your brand will start to experience word of mouth (and viral) growth.

What is conversion?

Think of conversion as getting your site users to act in a specific manner. This may be filling out a contact form, phone calls or subscriptions. Each conversion point has its own value to your business. Monitor conversion rates, and if something is not working for you don’t be afraid to make changes to your site.

I hope this helps everyone, and as always please feel free to leave questions in the comments section below.

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