Social Media Marketing Lessons From Queen’s Top Hits

Queen rocked the ‘70s and ‘80s with their innovative lyrics, exciting stage presence, and consistency to create hit after hit. So what can one of the most influential and successful rock bands of all time teach us about social media? It’s all in the lyrics.

Here are six of the best social media marketing tips from Queen’s top hits.

“If I’m not back again this time tomorrow, carry on, carry on.” –Bohemian Rhapsody

Post regularly. Social media is a constant flow of content and, in order to keep your posts relevant, they need to be consistent. The best way to gain an online following is to give your audience something they can actually follow. It might sound like a no brainer, but if your content stops, so will your following. If you won’t give them what they want, they’ll move on to a competitor who will.

“Bad mistakes, I’ve made a few. I’ve had my share of sand kicked in my face, but I’ve come through.” –We are the Champions

Mistakes can happen, and it’s ok! Social media takes time, practice, and great attention to detail. The occasional mistake is inevitable. Use them as an opportunity to learn, and then move on.

“Are you ready, are you ready for this? Are you hanging on the edge of your seat?” –Another One Bites the Dust

Exciting content is the key to marketing success. Good content is engaging, innovative and interesting. (Sound like any royally-named rock band you know?) Know what your audience wants to read, and give it to them. One tip for keeping content relevant is to align it with a trending topic, upcoming event, or even something as simple as a holiday.

“Well versed in etiquette, extraordinarily nice – she’s a killer queen.” –Killer Queen

Disgruntled users often turn to social media accounts to air their complaints. As a social media professional, how you respond can severely help or hurt your business. Handling criticism by being helpful and courteous could actually improve the way the public views your business. The last thing any company needs is to feel under pressure with a full-blown crisis on their hands stemming from one ill-worded tweet.

“Don’t stop me now, I’m having such a good time. I’m having a ball!” –Don’t Stop Me Now

Don’t take social media too seriously, and have fun with it! One of the best things about communication today is that it is no longer limited to traditional black-and-white newspaper articles. Social media can open a business up to new forms of creativity and gives you the opportunity to reach your audience in a personal way that wasn’t possible before. Take advantage of your freedom and own your stage.

Social media strategists can be rock stars when it comes to managing social accounts. Remember to keep your marketing relevant, consistent and exciting. Rock on!

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