What Makes a Content Marketer?

Content marketing is a rapidly changing industry. If you’re not on the inside of it, the best you can do is see how experts within the field work, what they do, and what makes them unique in the modern marketing arena.

To start with, there is no exact definition of what a content marketer does. Some focus on social media, others build Web-based tools to track analytics, and a few are solely dedicated to writing content for blogs and websites. Instead, the exact job titles and company a content marketer works for often illustrate the individual’s duties and area of specialty.

Most content marketers are specialists in some regard. At Chic Marketing by Grammar Chic, Inc., a lot of our content marketers dedicate their time to writing high-end blogs, press releases, and other publications for our clients. This does not mean that they don’t understand or know how to handle the other areas within content marketing (and this goes for most content marketers in the industry, too).

You see, to be a successful content marketer, one has to wear many hats. Those who make it far in this industry are A) Strong writers, B) Capable of shifting their style based on the project, C) Social media savvy, and D) Unafraid to try new things. These four skills are essential in this industry because no two clients are the same.

Content marketers are also adaptive. Every time a social media platform, an industry leader, or Google makes an announcement, they have to be able to respond and capitalize on the news. This often means trying things out, researching, and predicting Facebook or Google’s next big move.

The “Content” part of the title is self-explanatory; however, “Marketer” requires a few more paragraphs.

Content Experts as Marketers

Very few people work within the online marketing industry who don’t actually market. It’s a needs-based service, one that companies big and small have started to request all over the world.

Smaller businesses, for instance, often don’t have the personnel, budgets, or experience to launch online campaigns and manage social media, blogging, and websites all at once. This is where content marketers come in, seasoned writers with talent in all of these areas.

Their job is simple: To build up a client’s online assets to appeal to new and existing customers. This is easier said than done, of course, though the benefits are endless. These benefits include:

• The ability to make company announcements on social media and reach thousands of followers.


• Using a website or blog to position a brand as an industry leader within the company’s niche.


• Responding to and assessing customers’ opinions on a business’s content and social media campaigns.

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