What’s the Deal? Content Marketing for Small Businesses

Any small business entrepreneur is at least subtly aware of content marketing, or when a company uses a combination of social media, websites, blogs, and other online assets to…

• Convert online visitors into customers.


• Take control of online brand building.


• Share news with followers and fans.

But how important is content marketing for small businesses, really?

To help, I’ve outlined the primary reasons why small businesses seek out internal and external (outsourced) content marketing services.

1. You’re Not an Expert

The main reason smaller businesses reach out for help is because they are not experts. Sure, you might have a business, some customers, and a few employees, but do you have anyone in your office who knows how to optimize websites, gain social media followers, and actively market your business online?

Unlikely, which is exactly where the next reason fits in:

2. Cost-Efficiency

Another reason to outsource content marketing is because it’s much cheaper than hiring a full-time employee. There are benefits to that as well, though many small- to mid-sized businesses use firms (like us) to handle their online marketing.

3. It’s Better than It Sounds

A lot of business owners who have never outsourced may be wondering, “How exactly does this work?”

At Grammar Chic, Inc., at least, we work side-by-side with our clients to ensure we completely understand the business’ mission, its marketing stance, its voice, and its customer base. While a full-time employee (see #2) can do this, we have the resources and content team to create and manage any marketing campaign.

4. You’re Still Involved

Another important element of outsourcing content marketing is that you are still involved in the process. No matter what we publish, we run it by our clients to make sure they are satisfied with our work and direction. We develop working relationships with these clients and, more often than not, get to know them and what they come to expect from us.

5. It Works

The most important reason small businesses seek out content marketing is because it works. Here’s why:

• We have seasoned content writers who know how to develop blog posts, websites, and social media content that attracts and converts customers.


• We have marketing administrators who track analytics and ensure we are doing everything we can to improve your business’ marketing potential and image.


• We have a proven track record of growing client social media presence, blog readership, and lead generation for little cost and effort on your part.

What’s the Deal? Content Marketing for Small Businesses