Welcome to Episode 105 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we addressed the question of whether about whether content marketing really matters for B2B (business-to-business) marketers.
On today’s episode, we continue the B2B theme by highlighting 5 surprising facts from the latest research on B2B content marketing.
Give today’s episode a listen to hear:
- Our latest “News Feed” segment:
- LinkedIn opens publishing platform to users in all English-speaking countries
- New report: “The Untapped Video SEO Opportunity”
- Content Hit of the Week: Content Marketers, Quit Selling Like It’s 2004 [Infographic], by Verónica Maria Jarski on the MarketingProfs blog
- Recent study by the Content Marketing Institute and MarketingProfs, B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America
- 5 of the most surprising outcomes from this research study
- Action tips to help us make use of each of these insights
- Tip of the Week: Make sure your employees are extending your brand presence on LinkedIn
Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing.
See you again next week!
5 Surprising Facts About B2B Content Marketing [Podcast]
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