5 Reasons It’s Imperative That Your Business Keeps Your Blog Current

Are you on the fence about your blog schedule? Maybe you’re not completely invested in your blog, but your business started one because the word “blog” is such a hot topic now. Perhaps you let it fall by the wayside. Unfortunately, leaving your blog to remain static without any new content doesn’t do much for you. Consider these reasons why you should make sure that your business blog is always up-to-date.

It Keeps Your Authority Relevant

Let’s say that you start a business blog and launch a dozen or so articles. Sure, the information might be excellent and helpful, but will people remember you when they think about your industry? You might create some buzz at first, but that will soon die down.

What you want to do instead is keep the buzz going. Keep getting the same people to come back to your blog and invest their time into engaging with you. That way, when they think about your industry, you’re the first business to come to their minds.

Keeping current on your blog also means that you have the chance to answer customers’ emerging questions. The more help you can give them, the more you’ll be seen as an authority in their eyes.

Can you imagine trying to work your way up as an authority when you only have 12 helpful articles and someone else in your industry has an archive of hundreds?

It Helps Drive Traffic to Your Site

New content does several things to help drive traffic to your site. First, your latest content will show up in people’s RSS feeds. As they’re drawn to this content through their RSS reader, they share it, which puts your content in front of even more people. When others see that your blog posts are relevant to them (bonus points if you can relate it to a timely event), then they’ll be drawn to it and share it even more, helping create buzz around your business. Furthermore, fresh content can impact search engine rankings.

It Sparks Discussion

The whole premise of having a business blog is to create a sense of community with your customers. With the Internet becoming an increasingly social platform, your blog delivers ideas and values to customers that can spark discussion and get them engaged from anywhere, whether they’re at home on their laptop or out and about on the latest in portable and convenient mobile devices from a reliable network.

The thing is that customers are constantly looking for new content. They aren’t going to stick around one blog post forever and discuss it to no end. If you don’t share any new ideas on your business blog, your customers will find other content to engage with and share via social media.

That’s why keeping your blog current with new stories on a regular basis is a good idea. It will keep your customers coming back and get them to engage with your brand.

It Helps Convert Traffic to Leads

If your blog feels dead to visitors, what’s to compel them to follow you or buy your products or download your free whitepaper if it feels like you’re setting up shop in a vast wasteland? The answer: Nothing. If your blog isn’t relevant, site visitors might get the idea that none of your other content is relevant. They see your call-to-action, but that too may appear outdated and not worth their time.

It Can Lead to Long-Term Outcomes

As you gradually add more content to your site, a few things happen. For one, you’ll have more information available, which means that you expand your audience based on their questions and what they want to know. You’ll get more people to your site when they’re finding hundreds of helpful articles rather than limiting your visitors to those who are searching for one or two ideas on search engines.

Second, as you put out more content, you’ll get more shares on social media, especially when the same people are sharing different articles that come from the same domain. That means that word of your business will spread wider and further, which will eventually get people to recognize your brand.

Now that you have these ideas, will you make an effort to keep your blog current?

5 Reasons It’s Imperative That Your Business Keeps Your Blog Current