10 Shocking Stats That Prove Your Business Needs Email Marketing

With 2015 well underway, you’d think that Snapchat, Vine or some other social network would have already stolen the marketing spotlight. But for those of us who work in the marketing world, we know better. Email marketing is a tried and true marketing strategy and should be a primary facet of your marketing mix now and moving forward.

Email marketing is (and will continue to be) the most important channel any business can use to continually get their name in front of their past and present clients. Email is consistent, targeted, effective, inexpensive, and used by over half of the world’s population.

I’ve put together these 10 email marketing stats that will show you why your business can’t survive without using email marketing as a primary revenue driver.

1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)

2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)

3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour. (Constant Contact)

4) For every $1 spent on email marketing, the average return on investment is $44.25. (ExactTarget)

5) Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (GigaOM Research)

6) Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)

7) Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

8) 70% of people say they always open emails from their favorite companies. (ExactTarget)

9) 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)

10) 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. (ExactTarget)

Armed with the knowledge of these email marketing stats, how much do you plan to change your existing approach to email marketing? Do you have any other compelling stats to share? Let me know in the comments.

10 Shocking Stats That Prove Your Business Needs Email Marketing