Five Ways to Promote Your Business Using Social Media

In the world of business marketing, the landscape has changed remarkably over the last few years. Gone are the days when physical marketing was king, as digital marketing has become the go-to form of promoting for businesses around the word. And social media is a gigantic part of that. With so many people using social sites like Facebook and Twitter, businesses have an opportunity like never before to interact with their clientele, and, of course, increase their visibility online. Here are a few fantastic ways to take advantage of these opportunities, the right way!

5. Take Advantage of Ad Campaigns

Facebook is really well-known for this, but most social networking sites offer ad campaigns that cater directly to clients based on information supplied by them. The best part about this is that, because social networking sites have access to information you never will, your ads will be more targeted, and the people you want to see your company will. It can be expensive, but—as far as social media tools go—these are powerful ones that you must take advantage of. For more information about running a Facebook Ad Campaign, check out this site. It will definitely help you learn the intricacies—and the potential pitfalls—of using Facebook Ads.

4. Automated Social Media Management Tools

Let’s face it; when it comes to managing a Twitter or a Facebook account with thousands of followers, it can be really hard to keep up. Fortunately, there are tons of social media tools out there that can help you stay on top of things. From sites like the hyperlinked one there, which allows you to send personalized messages to all of your Twitter followers after a certain period of time, to entrenched tools like Click To Tweet, which is invaluable in any social media campaign, there are a whole bunch of tools that can help you expand your reach and your influence, without spending hundreds of hours working. Granted, you have to be careful—so you don’t seem unnatural or spammy—but, used right, these social media tools are a godsend.

3. Social Media Ad Statistics

Some social media sites give you in-depth statistics regarding who is visiting your page, and how they are getting to you. With tons of charts and graphs and demographic data, these statistics can give you infinite room to play around with your social media marketing campaign to see what works and what doesn’t. It’s a perfect social media management tool for testing and re-testing the market, and you absolutely must take advantage. Again, these are more Facebook-centric social media tools, but they are useful. Don’t forget about them

2. Like/+1/Tweet Plugins

Oftentimes, the easiest thing to get your site some much needed visibility is a simple social media plugin located on your site. This links your site to Facebook, and not only allows your clientele spread your site for you, but also can result in getting you some much needed links (particularly if you use a Share plugin).

1. Don’t Be Spammy

This is more of a tip than a tool, but it’s important nonetheless. No one likes spammy websites, and no one likes companies that post to Facebook and Twitter every 10 minutes. Nothing gets you un-liked or removed quicker than an overzealous social media campaign, so keep that in mind when you start off your social media management campaign. Make it seem natural, and don’t go overboard, while providing useful and interesting interaction with your fans. If you do this, you’ll have great success with your social media campaign. Good luck!

via Business 2 Community http://www.business2community.com/social-media/five-ways-promote-business-using-social-media-0599821?utm_source=rss&utm_medium=rss&utm_campaign=five-ways-promote-business-using-social-media