What Twitter Followers Can Do for Your Business

Some SMBs (small-to-medium sized businesses) still say that they don’t have time for social networking. Some also say that tools like Twitter doesn’t do enough to improve their bottom line.

But new data from Twitter (featured in the infographic below and in this post from Twitter themselves) suggests otherwise. People over age 18, across several verticals in the US and UK, who currently follow SMBs on Twitter. The survey respondents all self-identify as Twitter followers of SMBs, but some of the figures are still surprising, and make a great case for a bigger investment in social networking. Among the highlights, from the Twitter post:

People are more likely (72%) to make a future purchase from an SMB after they follow or interact with them on Twitter. We also see a lift (30%) in people who are likely to recommend. Why do recommendations matter? Because they drive traffic: 86% of respondents said they are more likely to visit an SMB if a friend recommends them.

Takeaway: Not only can followers turn into customers, they can also help spread the word about you, leading to even more customers.

With numbers like that, SMBs that aren’t already executing on social media strategies should sit up and take note. Gander and marvel at the rest of the findings:

Click to enlarge

Want to learn more about how to use social media to drive business? Check out our free whitepaper: “Putting Social to Work for Your Business.”

via Business 2 Community http://www.business2community.com/infographics/twitter-followers-can-business-0596237?utm_source=rss&utm_medium=rss&utm_campaign=twitter-followers-can-business