Investing in BI Disruption

After tripling profits three years in a row, Tel Aviv-based business intelligence and big data solution SiSense gets another $30 million in funding. Why? Because math-phobic luddites like me need tech, data and analytics too. SiSense looks to disrupt the business intelligence world by creating ways to integrate and interpret data with little help from the IT department.

Today started out by me calling B.S. on the SiSense marketing team for using that overhyped buzzword “disrupt.” Well, they called my bluff and redefined for me what it really means:

To Disrupt: A more efficient way to accomplish the goal of a certain sector or business.

To Disrupt Technology: To develop a new take on an existing, tried and true product or service and coming up with a new way to extend market reach.

Touché, maybe some people do know what they’re talking about when dropping the D word. So how does SiSense disrupt the business intelligence and big data world?

“SiSense makes a powerful technology that is easy enough for non-technical business users to use, all while running on commodity hardware so every company can afford SiSense as well,” explained Elana Roth Katzor, of that SiSense marketing team. “SiSense software has a unique and disruptive approach to BI that allows for up to ten times better performance than pure in-memory solutions–making BI economically viable for a much broader range of organizations through the use of a homegrown columnar database that utilizes CPU cache, RAM or disk that varies depending on which resource type is most appropriate for the specific task at hand.”

Over the last few decades, data comprehension has been something owned by the few. Supposedly, to understand and use big data, you need to have a PhD, immense infrastructure, and the money and time to afford both.

Sometimes referred to as the Robin Hood of Data, SiSense is growing up in this Age of Big Data to compete with huge software names like Oracle and SAP. BI is definitely a niche with room for disruption because these big guys have been around since the invention of the personal computer and naturally they’ve grown a bit bulky in their middle age.

SiSense looks to give data and business intelligence back to us poor managers who thought Texas Instrument calculators were complicated. “Our products level the big data playing field so that businesses of all sizes can get in the game,” said SiSense CEO Amit Bendov.

Of course, there’s no doubt that big data is a crowded marketplace. Sure, it has a nice investor backing topping $50 million, but how can SiSense stand out?

“We’re the whole package — brains, brawn and beauty,” continued Bendov. “We provide a full-stack BI solution, with a powerful in-chip technology back-end, along with a beautiful front end that enables non-technical business users to create visualizations and share interactive dashboards on every device including smartphones and tablets.”

SiSense focuses on offering you what you need without weighing things down with inaccessible data or by tying you to your desk. Their motto is to answer questions as fast as you can think of them on the go. They even have a Fast Track, that will get your data set up and running in a matter of days.

But do YOU still have questions? Ask below and they shall be answered!

via Business 2 Community http://ift.tt/1qrLrnT