Marketing Your Facebook Page for Organic Likes

Now that you have set up a Facebook page for your business, how do you quickly and exponentially grow your number of organic page likes?

Truth be told that any sort of organic marketing in fact takes quite a lot of time to see results. Time and a lot of creativity, to come up with the content materials that would engage the audience. Does that mean you should go for the kill and invest heavily on Facebook Ads only? I’m sure Facebook would love that but no, that isn’t what I’m saying here. Running ads for the first few months is a great way to quickly build your Facebook fan base. But after you have a few thousand likes, the challenge is to keep them engaged with your brand and product; keeping in mind that you could unlike a page on Facebook.

Every time a fan engages with your post, their activity shows up on their friends’ newsfeed, so ideally, you want people to engage with your page as much as possible. This is where timing, content type, audience relevancy and posting frequency come into play.

Timing

Depending on your business and audience location, certain days of the week and time would be more effective than others. For instance, if your product targets office employees mostly, the best time to post an update would be in the morning and evening when they are commuting on public transportation for long hours and browsing on their mobile phones. On the contrary if you’re targeting stay-home-moms, those are the worst hours when the kids are all over the place getting ready for school or dinner time. The best time in this case would be late morning or late afternoon.

Content Type

Visuals are quickly becoming the preferred way to ‘read’ digital content. Where speed and multi-tasking is becoming the norms, visuals such as infographics are a lot faster to grasp than text. A Facebook photo post would beat a text update almost every single time. If it needs to be text, then so be it. But if there’s the option to go with visuals, never miss out on the opportunity.

Audience Relevancy

Besides the content type, the actual content itself matters. If your product has to do with video games, then do use the jargons and terms gamers would relate to. And try not to go too far off topic. Not only would it disinterest your audience but you may get some page unlikes from it as well.

Frequency

How often you post also matters a lot. Post too often and you risk annoying your audience. Post too little, you risk losing their interest and engagement. The recommendation is usually once or twice a day depending on your product type.

Now that we have the main factors that effects the page directly covered. Are there any other ways to increase engagement and market your page for more likes? Yes, there are in fact a lot. All you really have to do is ensure you exhaust every possible channel to get the word out about your page and share the URL. Here are some examples:

Email Signature

You have your name, position, telephone, address, website URL and fax number already showing in your email signature. Why not add your Facebook page URL as well?

Business Card

If it makes sense for your business and Facebook is an important channel for you, then add your Facebook URL on your business card as well. A bit of extra information couldn’t hurt.

Web References

A Facebook page is in fact a standard webpage, just like your website’s homepage. If you’re already doing some community management such as actively writing for community sites and boards, don’t forget to add your Facebook page link to your author biography.

Press Coverage

It might sound a bit too extreme to announce the launch of your Facebook page. However, if you do a press coverage about a photo competition to win a dream vacation to the Maldives or a tour of Europe, that happens on your Facebook page, that’s a different story altogether.

There are lots and lots of things you could in fact do to market your Facebook page for organic likes. All it takes is a bit of creativity and of course engaging materials.

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