Instagram Rolls out New Tools for Businesses

Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. This week, the image-based social site with more than 200 million users worldwide, has announced a new suite of tools and real-time campaign data “to help brands better understand the performance of their paid and organic content on Instagram.”

The tools available for businesses will include:

• Account insights – Impressions, reach and engagement analytics

Image courtesy of Instagram

• Ad insights – Paid campaign performance including impressions, reach and frequency analytics


• Ad staging – The ability to preview, save and collaborate on create for future ads

Instagram states they’re currently making the tools available for all Instagram advertisers in order to gain feedback, and will be rolling out the features for all other businesses in the next few weeks and months.

Instagram Rolls out New Tools for Businesses