Your sales process calls for more steps than you might think. Australian media guru and entrepreneur extraordinaire, James Tuckerman, describes in one of his courses how most businesses are under the false impression that online selling is a two-step process: a product and a shopping cart. But the modern online sales loop is a whole lot more than just those two things.
James advocates a seven-step sales process that involves multiple pages to keep customers moving through your sales funnel – by extending it. Without giving away all of James’ secret recipe ingredients, we can tell you that you’re going to need some apps to fill-in your sales process – regardless of exactly how many steps you use.
You’ve seen working examples of the multi-step online sales process already. Anytime you’ve seen a success page, following behind an action taken on a landing page, you’ve been inside an automated sales process. The number of success pages you add to the process will depend on how many offers your poised to make, of course. But once you start getting creative with adding steps to your online selling routine, the possibilities become abundantly clear.
Here at GetApp, we specialize in connecting you with the apps that will get the job done, whatever the job may be.
If you’re interested in extending your sales process to rake in more conversions, you’ll need to get familiar with these tools for automating your sales funnel.
Oracle CPQ Cloud
From start to finish, there are various stages in the sales funnel, perhaps better called sales lifecyle if it keeps on going, as it should. Oracle CPQ Cloud as its name suggests takes care of configure, price and quoting. Producing sales quotes and business proposals are often the thing that has small businesses procrastinating the most.
Oracle works to improve the customer experience and sales process, all by full automating your sales order process from anywhere in the world and on your desk, your iPad, Android or iPhone.
Features of Oracle CPQ Cloud:
- Guided sales process
- Proposal software; contract creation
- Upsell and cross-sell recommendations
- Partnership management
- Cataloging
- Branded sales document creation
- Extensive integrations with enterprise resource planning software (ERP)
- All with defined and refined user permissions
Oracle CPQ Cloud is idiot-proof making sure both you and your customers can find the right products, services and prices to include in proposals, contracts and purchase orders, cutting down on that back and forth. We love that not only does Oracle make your sales processes more effective, but that they then give you the analytics to measure the success.
MemberMouse
At some point, you’re going to want more than simply “subscribers.” Sooner or later, you’re going to want “members” – semi-autonomous ambassadors who, as a “collective,” bring your business to life.
MemberMouse works inside WordPress (if that’s a problem, see the next entrant on this list). MemberMouse is capable of fielding memberships from any size audience. It lets you accept payments, manage customers, and deploy premium content with ease.
Features of MemberMouse:
- Sell Memberships and Subscriptions
- Password Protected Member’s Area
- WordPress Integration
- Customer Management
- No Programming Required
- Authorize.net and PayPal Integrations
- Time-Release / Drip Content
- Sell One-Off and Recurring Digital and Physical Products
What’s most compelling (to us) about MemberMouse is its scalability. MemberMouse is a value part of your sales process, and it’s been designed from-the-ground-up to grow along with your subscribers. That makes MemberMouse particularly interesting for upstart content creators.
aMember Pro
aMember Pro is a professional alternative to MemberMouse (or perhaps, MemberMouse is the “alternative” to aMember Pro). At any rate, aMember Pro is a membership and subscription management app that integrates with your existing website.
In your sales automation loop, aMember serves the same purpose as MemberMouse, though in addition to having WordPress integration, you can use aMember with other platforms, like XenForo, vBulletin, and plain old HTML, among others.
aMember offers full Web-based administration, payment systems via PayPal, ClickBank and others, and a smattering of creative protection schemes for files, folders and blog posts.
Features of aMember Pro:
- Accept Subscription Payments
- Manage Customer Profiles
- Deliver Digital Content
- Integrate with Your Blog, Forum, or CMS
- Send Opt-In Newsletters
- Affiliate Program Integration
One of the coolest features of aMember, though, is the fully-automated affiliate program built right into it, which makes it easy to incentivize your customers to become your sales force!
Salesformics
With a slogan like “as easy as a search engine,” you can’t go wrong with Salesformics CRM. It’s simple and very data focused.
- Scalable customer relationship management software
- Sales and marketing automation
- Segment marketing
- Intuitive
- Unlimited leads, contacts
- Instant feedback
Salesformics prides itself on setting the standard of security that should provide comfort for both your and your clients that their information is secure.
SimplyCast
SimplyCast consolidates some of the most advanced marketing elements you can add to your sales process, all under one roof (so to speak!).
SimplyCast’s robust toolset includes everything you need to get started extending your sales process, including landing page creation, email marketing, and social media marketing .To that, the app adds novel selling tools like surveys and A/B split testing.
Features of Simply Cast:
- Email Marketing
- Survey Marketing
- Event Marketing
- SMS Marketing
- Social Media Marketing
- Autoresponder Marketing
- Form Builder
- Blacklist Monitoring
- A/B Split Testing
- List Management
SimplyCast is something of a marketing Swiss Army knife. You really can’t go wrong adding it to your arsenal. In fact, you could very well get started with sales automation with just SimplyCast, a membership management app like aMember Pro, and a good customer relationship management (CRM) app.
Insightly
Speaking of CRM, let’s talk about Insightly.
Insightly is a CRM app that helps bridge the automated world of your sales process with you (and your team). No matter how much you put your sales processes on autopilot, you can’t negate the need for human interaction in sales.
Insightly keeps track of your customers and your interactions with them. With tight email integration, you can instantly respond to specific inquiries from customers in situations where automated replies just won’t do.
Features of Insightly:
- Email integration with GMail
- Automatic Address Book
- Fast Search of everything you’ve stored
- Customer Relationship Management
- Track Opportunities/Pipelines
- Project Management
- Tasks and Milestones
- Mobile App
As leads funnel through your sales process, you generate a great deal of customer data. Insightly helps you make the most of that data, and it helps you keeps the sales process going.
AWeber
An important part of any automated sales loop is an email marketing tool. AWeber focuses on helping businesses of all sizes, from freelancers to large enterprises and all thing in between, stay in contact with their audiences.
Aweber is also the top email marketing app of choice for SmartPassiveIncome.com’s Pat Flynn, who calls it “The Internet’s most powerful email opt-in service and email marketing/broadcasting tool.”
AWeber fits into your sales process because it helps you stage automated responses to incoming subscribers. AWeber has all the tools you need to make your email messages more personal for your audience, which is the key to keeping your automated responses from readily becoming “spam.”
Features of AWeber:
- Opt-In Email Marketing
- Follow up Autoresponder
- Manage Subscribers
- Email deliverability tracking
- HTML email templates
- Email Blog Articles
AWeber is the most popular alternative to Mailchimp, of course. Both are great tools, and worth comparing side-by-side, along with ExactTarget.
How do YOU Automate your Sales Process?
An automated sales process is one of those perpetual work-in-progress aspects of doing business online. There’s always a new tool out there, always some new step to add to the sales process. When you get one step making money for you, you inevitability find some reason to tack on one more.
While it can be daunting keeping up with the apps you need to run your sales process on the Web, GetApp helps you stay on top of the matter, with its running list of all the best apps for the task.
Seven Apps to Help You Profitably Extend and Automate Your Sales Process
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