Google’s Latest Change – Hummingbird

So Google’s at it again, launching a brand new algorithm under the radar, this month.

At least we can forget about Penguins and Pandas – it’s now all about Hummingbird!

So, what can we expect from this latest evolution?

As with everything search related, there are already several posts on the subject with many many more to follow!

However, the best round up I have seen is from econsultancy http://econsultancy.com/uk/blog/63486-google-s-new-hummingbird-search-algorithm-the-experts-view

Reading between the lines it would appear that the change is to provide more semantic, humanised & conversation-based searches.

Most opinions are that this is to complement voice search better, which is something that Google has wanted to improve for some time.

It’s still very early days to make any definitive comments on his, especially as there doesn’t appear to be many sites affected.

However, as Google has stated that Hummingbird is going to affect 90% of all searches, it is certainly not to be ignored.

Having seen so many changes to the ranking processes over the years I have been an SEO, I would muse that this has been a “soft” launch.

I would expect any elements likely to make a larger impact on rankings to be “cranked up” over the coming weeks/months, if indeed there are any.

The move to greater semantic search results is one I personally applaud, as it will lead to delivering better more relevant results.

Top quality SEO’s have been working with their clients’ to produce high quality content for quite some time now. So, maybe this is the reason that there has been limited impact?

Hopefully this will bring further improvement to link analysis – Google further devalues/penalises sites with low quality valueless links attributing increased weighting to social signals and quality content instead.

I’ve never been one to panic when these changes happen in search and I’m not panicking now.

If you have been adhering to the quality guidelines already in place before the change, I see no reason why you would be affected now. You will have already been including semantic terms within your content and writing for your users and not for the engines

It’s the low quality, spammy & black hat rubbish that changes like this are designed to remove from search results.

At Brightfire we already humanise our approach and tailor our clients’ content accordingly, which is great news for our clients’ moving forward.

It’s rare for me to say but “nice one Google” I’m liking the sound of this.

More to come on this subject when there is more to tell…

via Business 2 Community http://www.business2community.com/online-marketing/googles-latest-change-hummingbird-0631450?utm_source=rss&utm_medium=rss&utm_campaign=googles-latest-change-hummingbird