Using Hashtags on Facebook

Frustrated by hashtags on Facebook?

It seems no one likes hashtags on Facebook. I mean no one. And if you’ve read anything recently, than you know recent studies have shown that using hashtags on Facebook may actually prevent your post from getting anywhere. But as with all changes, there are growing pains, and I truly believe that given enough time and enough brands and people embracing hashtags on Facebook, that they could be pretty great.

Why Hashtags on Facebook are Annoying

A few friends of mine and I had this conversation and because of it, I recently started a conversation on my Facebook Page, to find out if people actually used or clicked on those hashtags on Facebook. (You can join that conversation below!)

Post by R3 Social Media.

Hashtags are annoying on Facebook, mainly because no one knows how to use them.. on Facebook. Here’s part of a comment from my Facebook Page discussion:

“People and businesses (gasp) either hashtag everything or don’t know how to use it so it is useless.” – Ruby Rusine

I absolutely agree. I can’t stand it when I see someone cross posting from Instagram and there are 10 or 12 hashtags sitting above the picture. And in many ways, I think posts like that are what cause people to be so turned off by hashtags on Facebook.

When people abuse Facebook this way, of course it’s going to make people frustrated. Just like when people crosspost from Twitter to Facebook. It’s annoying.

But I honestly believe that as long as Facebook doesn’t take hashtags away, they could be really useful.

3 Ways Hashtags on Facebook Could Be Great

1. They have potential. People are used to using hashtags on Instagram, Pinterest, and Twitter, and granted, not everyone on Facebook understands them, but that shouldn’t stop us. If done correctly, hashtags on Facebook could be used for an event such as we already do on Twitter. Encourage people to use your even hashtag on all platforms!


2. They are an easy way to track the conversation. Just like hashtags everywhere else, Facebook has made them clickable and searchable. Are people using your hashtag on Facebook, already? How would you know if you don’t look?


3. They are an easy way to find new material. Similar to my experiences on LinkedIn, I have actually found new content using hashtags on Facebook. By clicking an industry hashtag, I have found new pages to follow with great information that I would not have found any other way.

I know that this post probably won’t change a lot of minds, but I feel like it’s worth a try! ;) Do you agree? Are hashtags worth the effort on Facebook?

via Business 2 Community http://www.business2community.com/facebook/using-hashtags-facebook-0625684?utm_source=rss&utm_medium=rss&utm_campaign=using-hashtags-facebook