Marketing in 5: Bryan Eisenberg on the Future of Big Data in Marketing

Co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action“, “Waiting for Your Cat to Bark?”, and “Always Be Testing“, Bryan Eisenberg is a recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing.

Bryan Eisenberg has been the keynote speaker for many conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, SEM Konferansen Norway and the Canadian Marketing Association. He’ been presenting more and more on the impact of big data in marketing recently, so an expert in refining websites based on sound analytics and data based marketing, we asked Bryan Eisenberg, “What you think the impact of big data on marketing will be in 5 years?”

“In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it’s months away, not years. I’ve already seen and played with many of the demos.

What really excites me about the Big Data scene is where the new interfaces for data are headed. Turning data into a story is awesome and having a computer discover insights and patterns is more efficient than having humans do it. However, if you look into the crystal ball, you may imagine the day that we have a Google Now voice interface into our data sources. Where you, I or your mom could go in and ask the data any question, to look for any pattern and make accessing data as simple as doing a voice search on your iPhone or Android device today. We’ll have predictive cards that inform us to look at new data points that should be of interest to us to further explore.”

You will use voice commands to ask for actionable stories to be related to you from raw data. -@thegrok

Do you agree with Bryan that accessing data may one day be as simple as doing a voice search on your phone ?

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