Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers actually increased close to 40%.
According to data from nearly 30 million online shopping sessions on Thanksgiving, revenue was up 38.98%, including increases from tablet shoppers (73.60%), smartphone users (50.74%), and consumers on traditional laptop and desktop computers (39.83%).
Average order value increased 11.82% and conversions were up 20.74% compared to Thanksgiving Day 2012.
Continuing a trend leading up to Thanksgiving, more traffic came from from social networks (29.96%). Email referrers are taking the biggest hit with 78.01% less traffic on Thanksgiving Day.
The most traffic (19.29%) and purchases (41.67) came after bellies were full, taking place between 6 p.m. and midnight.
The Multichannel Email Marketer
Explore different ways to benefit from email campaigns that work in unison with other areas of the organization, connecting two crucial elements that have always been treated separately within organizations—knowledge about the customer and marketing actions to deliver a better experience. Download “The Multichannel Email Marketer.”
via Business 2 Community http://www.business2community.com/trends-news/consumers-find-time-shop-online-thanksgivukkah-0699189?utm_source=rss&utm_medium=rss&utm_campaign=consumers-find-time-shop-online-thanksgivukkah
Aucun commentaire:
Enregistrer un commentaire