Ah, the holiday season. Along with the mushy moments reminiscent of Frank Capra’s It’s A Wonderful Life, the holiday season also tends to be rife with stress and chaos as everyone tries to create in the real world that special feeling of peace, love, and family togetherness. With all of that stress starting to pile up, we thought we would give you a break, at least professionally, and tell you five things we really don’t think you need to worry about at all. Cross these items off your list!
1. The number of followers you have on Twitter
Are you stuck at 200 followers on Twitter? You can aim for more, but don’t worry about whether or not that number or grows, or how fast it grows. What really matters is whether those 200 followers are potential or existing customers. If you are growing your following the right way, it will be a slow and steady process. That is the best way to go.
2. The number of “fans” you have on your company Facebook page
This follows the same logic as your number of Twitter followers. Quantity is not nearly as important as quality. Make sure you are attracting the right people first, then worry about how many of those people you can attract to your page. Increasing likes among people who don’t really care about what you do will not do you any good in the end, as hard as that may be to believe.
3. Who “owns” social media
To be honest, this question should have been crossed off your list quite some time ago. Now is the time for these kinds of questions regarding any type of data or communication to be left by the side of the road. If only one department in your company “owns” social media, your efforts will simply not be as effective as they would be with a fully integrated approach. If you have been fighting for ownership of social media on behalf of your department, let us take a load off. Give up the fight. Social Media belongs to the entire company.
4. Whether social media’s ROI can be measured
You can stop debating this question. The answer is yes. There are some situations where it might be difficult, just as measuring the ROI of any marketing effort can be difficult if there is a long sales cycle. However, there are many ways to track how effective your social media marketing efforts are in increasing sales, and there are ways to track your investment as well. It is time to start asking questions like “how can we do this” instead of, “Should we?”
5. What the social media “gurus” are saying
There are a lot of people in the online world who have a lot of Twitter followers or a lot of Facebook connections. Some of them may be authors, some may often go out on speaking tours touting their knowledge. You can listen attentively to what these people are saying, but if it does not ring true with what you think would work for your company, do not feel like you have to adhere to their every suggestion. These people tend to speak a) primarily to the B2C world and b) in very general ways to try to attract interest from the most people possible. They do not know, nor can they know, all of the specifics that make your company different and special. You do know those things, however. Weigh what is said against where your company is going and make a decision based on intelligence, not based on the advice-giver’s reputation.
Tell the truth. You feel better already, don’t you?
Image Credit: http://www.flickr.com/photos/safari_vacation/9188873971/ via Creative Commons
via Business 2 Community http://www.business2community.com/strategy/five-tips-friday-five-things-dont-need-worry-0692272?utm_source=rss&utm_medium=rss&utm_campaign=five-tips-friday-five-things-dont-need-worry
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