Let’s face it: great content is expensive.
Between the research, the writing, the design (not to mention promotion and distribution), costs can really add up. That’s why it’s so important to get the most out of every piece of content you produce.
So in honor of Hanukkah (Starting today. Latkes–yes!), we’re going to show you how to take a single piece of content and turn it into 8 days of “new” material. Because really great content can burn bright long after it should have gone out.
Before We Begin: Get Your Oil Ready
In order for your primary material to provide 8 additional days of content, you have to start with something substantial.
At uberVU, e-books are the oil that keeps our content lamp lit, and they are the fuel for our other content candles. Maybe for you it’s white papers, trend reports or case studies. The key is that content is substantial enough to provide some nuggets for repurposing, and durable enough to have a decent shelf life before it expires.
Day 1: Host a Webinar
Think of this as the Cliff’s Notes version of your original piece of content. Grab the best stats, the pithiest quotes, the juiciest real-world examples and package them up into concise slides and a compelling script. It’s a great opportunity to expose a larger audience to the highlights of your topic, and encourage additional downloads of your source material.
Day 2: Post Your Webinar as Video
Whether on YouTube or Vimeo (our artsy folks prefer posting to the latter), a video of your webinar is a great way to give it a longer life. Now your webinar–the slides and the audio–is “on demand” for anyone to view, any time.
Day 3: Use SlideShare
While not everyone may have the time required to power through your e-book, or attend or view your webinar, the general gist of your content can live forever on SlideShare. Viewers can check out your slides on their own time. And if you have some extra time of your own, make sure to include your webinar’s transcript as well–it’s great for viewers to follow along…and it’s great for SEO.
Day 4: Do a Podcast Interview
Now that your head is full of awesome stats, examples and best practices around your original content, invite and conduct an interview with an industry expert on the topic. Your discussion will be lively while giving a second life to all the research you put into the original piece. Plus, all your content on this topic will now have greater credibility through the verification vessel of your thought leader.
Day 5: Blog It
To encourage downloads of the original content give some of it away for free, but with additional material. A common tactic is to blow out one chapter of your e-book, providing additional or delving deeper into examples. This is a great way to double up on your content output. And your blog editorial calendar will thank you.
Day 6: Update It
Your main piece of content is a masterpiece of thoroughly researched, insight-laden, useful, relevant and contemporary information.
It’s a real shame that time doesn’t just stand still.
Regardless of the topic, and regardless of your industry, most anything can and will change. At uberVU, we know this quite well. Yesterday’s useful tips on hashtags may become useless with Facebook’s next round of changes. This can either become an overwhelming challenge…or an opportunity to repurpose your content! Create a “v2” of that original piece of content, slap a “New & Updated” bug on it, and extend its life even longer.
Day 7: Infographics are Your Friends
Now is your chance to visualize all those great stats and research you compiled in your original content. Provide a compelling graphic background for your industry breakdown or turn your advice into a flowchart. Once you find your visual hook, nearly anything with substance can become an infographic.
A great example: as Kate pointed out in a recent post, we took insights on how to optimize your LinkedIn profile from a webinar and turned them to an infographic. It was as simple and powerful as overlaying those best practices onto a visual representation of a LinkedIn profile.
Day 8: Wait, You’ve Been Posting in Social, Right?
Ok, I’ll readily admit that this is a bit of a cheat. Because you shouldn’t create and post in social networks about your source material for just one day. You should be doing it every day! Whether it’s pulling out tweetable key stats, highlighting specific real-world examples on Facebook or encouraging discussions on LinkedIn, your content can live much longer by encouraging social conversations about it.
Who knows, you may even get an idea for your next piece of source material…and another eight days of content!
via Business 2 Community http://www.business2community.com/content-marketing/make-just-one-piece-content-last-eight-days-0697664?utm_source=rss&utm_medium=rss&utm_campaign=make-just-one-piece-content-last-eight-days
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