LinkedIn is the ultimate tool for any B2B marketer. As such, tapping into the power of LinkedIn Discussion Groups is the best way to get the most out of this fantastic social network.
I can’t tell you how often I find myself on various LinkedIn Discussion Groups; it is my #1 source for professional networking, as well as lead generation. It is not necessarily a channel for content distribution, but it is also about establishing relationships and thought-leadership.
Discussion groups offer a wide variety of professional-focused and industry-specific forums for you to discuss and engage with potential leads. As a B2B marketer myself, I have decided to compile a list of the LinkedIn discussion groups I find most helpful in my day-to-day marketing activities.
(Data relevant as of January 30th, 2014)
B2B Technology Marketing Community
Total Size: 58,369 members
This group is highly active and influential in the field of B2B marketing. The Group owner, Holger Shulze, is a very-well respected thought-leader and has published some extremely well-known studies on the current state of B2B marketing.
Holger’s “B2B Content Marketing Trends” survey has been the basis of a lot of my marketing strategy for the last year, I think that every B2B marketer (or B2C for the matter) should take some time out of their day to go through it.
B2B Content Marketing Trends 2013 from Holger Schulze
Important Activity in the Last Week:
- 338 New Members
- 66 Discussions
- 386 Comments
Demographic Information:
- 27% Manager
- 24% Marketing
- 7% From San Francisco Bay Area
- 23% Marketing and Advertising
B2B Online Marketing
Total Size: 22,779 members
This group is focused on a holistic approach to B2B marketing, including SEO, Paid Search, Email Marketing and Lead Nurturing. It is a great resource for learning best-practices and professional networking. Members of this group provide each other with valuable information, and have turned the group into a valuable and tight knight community for B2B marketers.
Important Activity in the Last Week:
- 30 New Members
- 73 Discussions
- 4 Comments
Demographic Information:
- 23% Senior
- 28% Marketing
- 6% From Greater New York City Area
- 36% Marketing and Advertising
Digital Marketing
Total Size: 442,318 members
One of the largest marketing related discussion groups, Digital Marketing also encompasses all the various aspects of the field including: social media, mobile, SEM, PR, email, online ads, analytics and overall best practices.
Along with distribution of white papers and industry reports, the owners of the group put together some fantastic events that create amazing networking opportunities for all marketers.
Important Activity in the Last Week:
- 5043 New Members
- 873 Discussions
Demographic Information:
- 25% In Senior Level Positions
- 21% Marketing in Positions
- 6% From Greater New York City Area
- 35% Marketing and Advertising Industry
Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Total Size: 68,059 Members
As the Group name implies, this Group focuses on networking for C-Level marketers. Though, as the group statistics show, the demographic makeup includes marketers at different levels of seniority.
Many of the discussions in this Group are centered around sharing best practices, answering marketing related questions and discovering great marketing related content.
Important Activity in the Last Week
- 1422 New Members
- 50 Discussions
Demographic Information
- 18% Director
- 29% Marketing
- 8% From Greater New York City Area
- 36% Marketing and Advertising
eMarketing Association Network
Total Size: 556,611 Members
If you are a marketer of any kind and not an active member of this group, you should immediately login to your LinkedIn account and join. With over half-a-million members, this group is managed by the world largest internet marketing association – eMarketing Association. While the focus is marketing in the broad sense, both B2C and B2B, the amazing wealth of knowledge that can be found there is invaluable to B2B marketers.
Important Activity in the Last Week:
- 665 New Members Last Week
- 568 Discussions Last Week
- 136 Comments Last Week
Demographic Information:
- 21% Senior
- 17% Marketing
- 6% From Greater New York City Area
- 27% Marketing and Advertising
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