Big Data is a popular buzzword being thrown around a lot today. What exactly does it mean and how can it be leveraged in your online marketing to get more online conversions?
Wikipedia defines Big Data as the collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis, and visualization.
Think of your website data as a slow-moving stream, meandering peacefully towards its tributary. It’s easier to understand where you’re going and what to do next. Big Data would be more comparable to a class 5 rapid. There’s so much volume that it’s easy to get disoriented, confused, and desperate. You don’t know what to do next based on your Big Data, and you’re not alone.
This eMarketer article highlights the results of an executive survey regarding attitudes towards Big Data. 73% of business executives agree that converting volumes of data into actionable intelligence has been a challenge.
Are you one of the many that doesn’t know what to do with your Big Data?
There are lots of analytics tools on the market that gather website data for you and put it in nice charts and graphs, but do these tools tell you what to do next based on the data to increase your online conversions? More than likely, the answer is a disappointing no. You’re left to your own defenses to figure out what to do next.
One of the great things that Big Data can help you understand and identify when harnessed correctly is where your website’s bottleneck pages are.
What’s a bottleneck page? Any page on your website that a high volume of your website visitors touch immediately before converting into a lead or customer is considered a bottleneck. The term itself makes you immediately envision sub-par marketing performance on your website. You need to identify these bottleneck pages and test different iterations of them so you can figure out what marketing language and features resonate most with your target market, causing them to convert into customers.
But how do you go about a) tracking your Big Data, b) tracking online conversions, c) identifying bottleneck pages, and d) testing different versions of the page? That sounds like a lot of work for a small business owner who doesn’t have a lot of time or web marketing expertise.
Good thing for you BoostSuite solves this entire problem for you!
The BoostSuite tracking code starts by finding and analyzing all your Big Data. Installing conversion points tracks all of your conversions and compartmentalizes them so you can understand which offer is most attractive to your prospects (i.e. a whitepaper download, newsletter signup, product purchase, webinar signup, etc).
Once you reach statistical significance with your conversions, you’ll be notified that you have some bottleneck pages to break through. How do you do increase the flow? With a headline test. You can easily run 4 different headline iterations on one page without your visitors knowing. Once BoostSuite finds out which headline is most effective at breaking through the bottleneck, it will only display that particular headline, resulting in the most possible online conversions for your business.
Are you one of the 73% of execs drowning in a sea of Big Data? Let BoostSuite throw you a rope. You’ll be able to decipher your visitors’ behavior code and leverage that information to produce even more online conversions. It’s all automated as well so you don’t have to spend a lot of time setting everything up.
Do you have any experience trying to manage Big Data? How did it go? Were you able to sift through it or did it completely overwhelm you? Share your experiences in the comments so others can benefit!
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