LeVar Burton and the Reading Rainbow team have already reached their $1 million goal on Kickstarter in less than a day, but that’s not the end of it. The fundraiser is still continuing! Burton and his team launched a Kickstarter campaign Wednesday in hopes of raising $1 million to accomplish three goals: Get “Reading Rainbow” on the Internet, develop a version that teachers can use in the classroom, and be able to give RR to low-income schools for free.
The PBS show, whose 26-year run was helmed by host LeVar Burton from 1983 to 2009, has already been reimagined in the form of a tablet app two years ago. But Burton and his company RRKidz are looking to go even further with the Web-based version, which would only be able to reach more children. While 97% of children have access to the Internet, only 33% have access to the tablet, Burton tells the Verge.
Burton details his mission on his Kickstarter page saying:
I believe that every child has a right, and a need, to be literate. We have a responsibility to prepare our children…and right now, the numbers show that we, as a society, are failing in that responsibility. And here’s the problem: Right now, 1 out of every 4 children in America will grow up illiterate.
As someone who loves nothing more than a good book and grew up with my favorite thing being my mom reading me stories such as “Harry Potter”, I can vouch this cause is extremely important. Thanks to who’ve donated so far! The campaign already has $1, 947, 495 and still growing every couple of seconds. Now more kids will be able to know how to “take a look, it’s in a book – a reading rainbow!”
via Business 2 Community http://ift.tt/1mM1n0q
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