The Down-Low on Political Content Marketing

Just about every senator, congressman, presidential candidate, and local politician (especially in bigger cities) has used some form of content marketing if they ran in the past five years. Why? Because it can sway voter opinions and shape news in their favor.

It isn’t as evil as that, of course. On the contrary, political content marketing is simply the best way to engage prospective voters by sharing information on candidate opinions, platforms, and other elements that earn votes.

Modern politicians typically enlist the help of active 20-somethings for low pay. Most often, these young men and women may have studied politics in school but don’t know a thing about social media, blogging, Web creation, and the other building blocks of fortifying an online identity. Furthermore, more often than not, the worst of a politician is front and center on Google, and any sort of saving grace is drowned out by hundreds of news articles and rival press releases.

Fortunately, the proper content marketing platform can greatly enhance a candidate’s positive image and online position. Here’s how:

Social Media

Social media is crucial to gauge the feelings of voters leaning in a candidate’s direction. For one, social media allows campaigners to launch quick and easy polls, ask for opinions on issues, and announce future events and speaking tours.

With Twitter, Facebook, Google+, Instagram, and all the others, a politician can keep in touch with voters at every turn. Do candidates monitor and manage their own social media platforms? Not likely. This is left up to overworked interns and campaign marketers whose job is to push the politician’s image and information into social channels.

Content

The “content” half of “content marketing” refers to any and all words published on websites, blogs, Facebook, press releases, and other platforms. This is a different vein than traditional press and news reporters, however, largely due to the fact that the politician’s campaigners create the content.

With this in mind, it is essential for these political marketers to do everything they can to publish worthwhile, intriguing, and professional verbiage in favor of a candidate. The trick, of course, is to match the politician’s platform with the marketing message.

To do this properly, everyone on the campaign trail who is responsible for social media, online development, and electronic campaigning needs to be on the same page. This isn’t a surprise for seasoned campaigners, especially when the consequences of slipping up are extremely serious in the political realm.

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