Apps are the most important to reach and maintain new clientele. There are many ways to create connections between consumers and your organization. Nonetheless, it all starts with effective app marketing.
Micro-Target Your Audience
If you can create an app for that particular niche that does not have one yet, you are off to a great start! There is always room in the tech world for new apps, as long as they are targeting a specific population and have a way to make life easier and more technologically friendly. If your company is already booming, an app will draw in more customers and broaden your economic base for future development.
Now that you have created the app, marketing is the big key! Word of mouth is still a great ways to spread the word, but there are many other ways to reach a broader base with ease.
Blog, and Then Blog Even More
Blogging may seem too good to be true, but having a great blogger mention your app on a widely read site is a key to receiving widespread attention. It is a hottest brand of public relations that you really cannot afford to overlook.
Postcards
The U.S. Mail has been around for decades, and it is still a mass marketing tool at your fingertips. If you send out a brightly colored note with your URL, you might reach an audience that you might not reach at all. After all, postcards hit the tech savvy market as well as the novices who regularly check their mail.
Why Not Try Banners?
It never hurts to advertise in a big way. Stadiums are always looking for companies to support their teams. Scoreboard ads hit the population at the height of emotional moments. Emotional moments are great triggers for making memories. Allow your banner to be connected to the local sports team or even a major league market, if your budget allows.
Stickers Too? Yes!
For the kids in all of us, stickers are a flashback to good times. You never lose the sticker for a URL that is attached to your memo pad, the back of your checkbook, or your cell phone. Stickers placed strategically on laptops also draw you back to the app that your consumer meant to check out when they have time.
Social Media
Without social media, businesses do not go boom! They go bust instead. Making sure that your Facebook presence is attended and responded to on a regular basis is imperative. When consumers leave great comments and are waving your banner on social media, be sure that someone is attending on your end to say thank you and provide timely responses. There is nothing worse than the unattended social media page.
Traditional PR Still Works
In the fast paced world that we live in, it is easy to overlook the traditional public relations methods. But the same methods that built dynasties in the past will continue to build dynasties of the future.
Business cards, radio ads with catchy jingles, television ads with attention-getting video are all still active ways to build business. Even those on a small media budget can place ads on billboards, newspapers, or create free brochures for distribution. All of these angles dangle your app in front of customers who just might be willing to bite and check it out.
Freebies
Giving test uses of your app is also a way to lure in new users. Providing a test drive or a free version with a purchase also give your audience a sneak preview. If limited access to features is available, and the customer likes what they see, they are more willing to fork over the cash for the full-feature event app if it whets their appetite for the full app. Don’t be afraid to be a giver. Give it a whirl, sometimes a free sample is the best way to enhance your business.
Flexible Design
It is a wise business practice to design and market your app to be used with all types of mobile devices. Android and I-Phone apps including the use of QR codes are the best way to advertise your app among smart phone users.
How are you planning to market your mobile app? Let us know in the comments section below!
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