An Idiot-Proof Guide To Creating Status Updates That Facebook Loves

Using social media to market your small business is no longer a fad. As a small business owner who isn’t familiar with social media, joining a social network can seem riskier than playing the penny stocks. At SHIFT Digital Media, we’re happy to tell you that Facebook advertising isn’t that complicated. In fact, we’re confident you could create a perfect status update for your business after reading this post!

How To Create The Facebook Status Update

1. Let’s face it; people come to Facebook for entertainment. As a Facebook marketer you need to create status updates that are both educational and promotional. It’s good to follow the 80/20 rule – 80 percent of your content should be helpful and useful to your fans while 20 percent should promote your business.


2. Focus on positive news. Whether it’s a feel-good story from the local news or your own good news, people enjoy reading uplifting news. Talk about things that make people laugh and smile. Positive quotes are a good example of this.


3. Small business owners should refer to Facebook’s publishing tips and best practices website as much as possible. Facebook has the ability to target specific demographics. You can target people based on their age, location, interests and more.


4. Post your status updates in the afternoon between 1:00 pm and 3:00 pm. This has proven to be the best time to reach consumers and drive traffic to your website. Also, engagement on Thursdays and Fridays is 18 percent higher.


5. Get creative with your Facebook posts and ad videos and/or images. People love visuals. Make sure you incorporate them into your Facebook status updates.

The marketing realm changed forever in May, 2009 – the day Facebook started rolling out Facebook Business Pages for small business owners.Facebook isn’t in its infancy anymore and your status updates shouldn’t be either.

Have any tips on how to create the perfect Facebook Status update? Please feel free to share them in the comment section below.

An Idiot-Proof Guide To Creating Status Updates That Facebook Loves