Facebook Messenger For Business – F8 2015 Keynote Summary

Mark Zuckerberg took the stage at Facebook’s annual F8 conference yesterday to announce some of the big updates coming from Facebook in 2015. The big message was a plan to build, grow, and monetize apps.

Zuckerberg kicked off his presentation by sharing how many of last year’s goals from F8 were achieved and surpassed, such as bug fixes and response time. This year Facebook has promised to continue to improve upon these goals by fixing over 90 percent of all bugs within 30 days and integrating a dashboard to monitor fix time.

While nobody likes bugs, the main focus was on Facebook’s shift from a single app to a family of apps. The big push is to help connect people and encourage sharing of richer content with increased frequency. To do this, Facebook is working to simplify the interface for sharing across its entire family of apps.

Today each platform and device offers a different user experience that can disrupt the sharing process and limit how users can interact. Facebook aims to unify the experience across all devices and integrate a large variety of new applications into its experience to improve communication. Soon users will be able to easily find and discover new services directly within the Messenger platform. Users can create content and share directly into Messenger where friends can easily install apps within the platform and replay with more personalized and visual content.

Perhaps the biggest update of the keynote presentation can from David Marcus, Vice President of Messaging Products at Facebook. Marcus announced a new project called Messenger Business that is expected to launch in the next few weeks. This new development of the Messenger platform allows users and brands to communicate seamlessly through channels they already prefer to use.

People hate calling customer service, so Facebook has found a way to connect brands and users through messaging and innovative features that add value to a digital brand experience. Through this development, users will be able to directly message a brand to set reservations, track shipping, change orders, play new orders, and presumably many more features as the service rolls out. By offering real-time updates and engagement, brands can offer a more complete experience that will influence brand advocacy and help build relationships through communication.

Watch the full keynote and many other F8 presentations on demand and tune in through March 26th to watch it live.

Facebook Messenger For Business – F8 2015 Keynote Summary