Inbound Marketing Tips: How to Drive More Qualified Leads (Infographic)

Marketing has evolved over the past few years thanks to the internet. Buyers no longer rely on outbound marketing to learn about products and services because they can find all of the information they need online. This is credited to inbound marketing. In fact, 57% of the purchase decision is complete before a customer even contacts a sales rep (source: CEB ).

Inbound Marketing Campaigns

With the right inbound marketing strategy in place, you will drive more qualified leads. First, take into consideration who your target market is, what type of content is relevant to them, and your lead generation campaigns.

Your lead generation content should be gated. This helps you collect the demographic and firmographic information you need to qualify your leads. After all, when someone fills out a form in exchange for your content, they may be looking for a solution you can provide. With that in mind, consider your actually lead forms. How many form fields do you include? If your answer is five or more, stop right there. The shorter the lead forms are, the more submissions you’ll receive. Reducing the number of form fields also keeps junk from entering your database and from flowing through to your sales team.

Did you know?

• 80% of B2B marketers gate nearly all their content


• Asking for a phone number causes a 5% dip in conversion rate


• Asking for a street address decreases conversions by 4%


• Asking for city and state causes a 2% decrease in conversion rate


• Reducing form fields from nine fields to five increased conversion rates by 34%

Check out the infographic below for more statistics on how to increase qualified leads through your inbound marketing campaigns:

View the original infographic on the ZoomInfo blog .

Do you have any tips on how to generate more qualified leads through your inbound marketing campaigns? Let us know in the comments below.

Inbound Marketing Tips: How to Drive More Qualified Leads (Infographic)