This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine.
Know your customer and be there for them. Bing Network is a part of your customer’s life.
Businesses must maintain a strong visibility in the market in order to develop consumer leads. Search engine marketing is a powerful means to assist businesses in gaining traffic and visibility. By using search engines like Bing Network through both paid and unpaid efforts, companies can successfully achieve recognition through Internet marketing tools like Bing Network. Search engine marketing is how you can get your ads in front of these future customers where it counts:
With its new and clear vision towards marketing businesses online, Bing Network enables web publishers to easily and effectively earn advertising revenue. Companies should consider an effective search marketing campaign to target visitors to their site. Paid search drives traffic unlike other digital marketing strategies. With targeting, Bing Ads can help you focus a campaign or ad group on potential customers who meet specific criteria, so you can increase the chance that they see your ads.
New Kind Of Intelligence
Bing Network is a new kind of intelligence to put you where your customers are. Search marketing offers the ability to immediately send traffic with just a few clicks of the mouse and paid search is a great way to introduce a new website or marketing campaign. Bing Network’s platform connects companies to the moments that matter by being in the products people use every day.
Bing Network’s connection with syndication partners such as Yahoo, AOL, WSJ, and adMarketplace helps it serve 1 in 3 PC searches in the U.S., meaning that with 170 million searches in the U.S., Bing Network exclusively works with 60 million. That is an impressive exclusivity that convinces companies that they can reach a significant amount of internet searchers.
For businesses looking to increase traffic, they should know that 25 percent of clicks on Bing Network come from queries only searched on Bing. By using Bing Network to create ads, businesses can obtain more reach and more results in order reach a large and unique audience.
Reaching Unique Audiences
Bing is in places you never expected and allows you to reach unique audiences. Its intelligence powers some of Microsoft’s most exciting innovations, such as its Windows programs.
Bing has joined with Microsoft’s ecosystem to be a part of people’s everyday lives in order to connect them with the right people, where and how they want to be reached. For example, Bing powers Microsoft’s innovative Cortana to voice search in Xbox One. Bing is not limited to Microsoft as it also works with other industry leaders, Amazon. Bing also services phones, PCs, and new devices every day.
Bing is a trusted source that is found in places like Yelp to enhance local search options; Twitter where it powers its translation; Foursquare where Bing provides a more engaging experience; and Uber where it assists as a mapping unit as part of a mobile car booking.
With partnerships like this, Bing continues to add more searches and clicks to its network.
Making Relevant Connections
Over the last six years, Bing Network has evolved and is more to consumers than a search box confined to a webpage. Now, businesses can use Bing Network to obtain connections among technology, information, people and knowledge in ways that are more relevant and more in the present moment.
Because customers are key in driving product development, Bing cares and listens to customers to deliver on feedback for their innovation products. Bing works with companies to enable brands and advertisers to engage in more ways with their audiences. Bing understands that advertisers do not all share the same model and that means building products that assist in their everyday tasks.
When consumers are making decisions, companies will want to be with Bing Network.
Bing Network helps companies see the world through the eyes of the people they wish to reach. Know what the consumer wants and be there for them on Bing Network.
Bing Network: The Power of an Effective Search Marketing Campaign
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