Does Your Business Have a Story?

Everyone loves a good story. People can relate to a story, feel as though they have an understanding of you if you share your story.

I believe that a business should have a story. Your story is your history that is shared with everyone and that becomes a part of your brand.

One of the most popular and widely shared business stories is Apple. We have all heard the story about how Steve Jobs and Steve Wozniak created a computer in their garage and started Apple. It is a bit fantastical, but every entrepreneur can relate to it.

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There is a story about a local Nashville business – LetterLogic that I hear often. Owner Sherri Deutschmann, wanting to improve the printing & mail industry, started her business in her basement. She now has a brick & mortar location with 53 employees, generating $36 million a year in revenue and is courted constantly by interested buyers.

If you are not sure if you have a story, or can tell it on your own, ask your customers to do it for you. Your customers can be a part of your story if you let them. They are your customers because you are solving a need/offering a product or service to them. Ask them to define what that is and use it as part of your story.

Customer testimonials are another way you can share your story. Testimonials let others know why customers do business with you and how they use your product or service. Customers are your word of mouth advertising to spread your story to others.

My story is simple – I have a passion for customer experience and believe that every business should be gathering and using customer feedback. It doesn’t matter what the size of your business is, what industry you are in, or how many employees you have, none of those things should keep you from listening to your customers. As such, I have created Listen Learn Live LLC, making myself available to any business owner who wants to learn about delivering a great customer experience.

I didn’t create anything in my garage, but I had a passion, an idea, and the desire to go for it, so I did.

What’s your story?

Author: Donna Drehmann

About the Author: Donna is a Certified Net Promoter Score Associate™ and customer experience leader across multiple industries including Telecommunications and Insurance.  Throughout her career, Donna has achieved proven success in increasing customer satisfaction and Net Promoter Scores, developing initiatives that drive reduction in customer complaints and utilizing analytics proactively to... View full profile ›

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Does Your Business Have a Story?