Consumer Products Enterprises Go Mobile

It has become the norm instead of the exception – companies are using mobile devices to run just about every business process. They are leveraging mobile to support sales staff from wherever they are, and in real time.

From the days when Apple was the only retailer to use their iPod devices to eliminate the need for lines and allow employees to check customers out on the spot, to the recent announcement that Chili’s would be adding mobile device kiosks to restaurant tables to make payment processing more transparent and simple – it’s the way of the world and companies are embracing these efforts.

Even Lowe’s is supporting their sales associates by inviting them to use their internal app to check inventory, contact other stores, and provide product specs and details to customers. Customers are receiving information in real-time and it’s improving the in-store experience and customer satisfaction.

For enterprises, ramping up their IT support and seeking outside expertise to create and implement a successful mobile initiative is not a step toward the future, but a must-need change to embrace now.

…and the consumer products industry has adopted the strategy in a big way. Companies within the industry are increasingly accepting and adopting mobile enterprise solutions to help them support employees and in turn, better serve customers.

Here are some of the numbers that reinforce consumer products company acceptance:

• 67 percent of consumer products companies have invested in a mobile device management solution


• 39 percent of consumer products companies have invested in a mobile app platform


• 61 percent of consumer products companies have mobile initiatives specific to sales execution

Sales professionals are leveraging the mobile apps to support their entire account base and need powerful functionality from their mobile apps. The mobile apps, which companies are deploying, are focused on specific areas include mobile sales execution, existing customers, and new customers.

By the numbers…

• 56 percent of sales professionals want real-time access to customer data


• 44 percent want integration with existing systems and data


• 44 percent want offline device access to app screens and data

For more about how consumer products enterprises are using IT support to power the mobile enterprise, check out this infographic:

via Business 2 Community http://www.business2community.com/consumer-marketing/consumer-products-enterprises-go-mobile-0628898?utm_source=rss&utm_medium=rss&utm_campaign=consumer-products-enterprises-go-mobile