Five Online Reputation Management Tips for Businesses

Your business is important and when someone goes to Google and searches for your company name, they better like what they are going to see. If not, your business is not only going to lose potential customers but you are quickly going to lose your online reputation in the process.

If you already have negative reviews in the search engines, then it’s not too late to have this fixed. Brand.com has become the authority for online reputation management and we can help you out.

One of the best ways to avoid negative listings in the search engines is to be pro-active in the first place.

Be sure to follow these five online reputation management tips for businesses so you can have a clean and positive experience in the search engines.

1. Expand Your Reach with Multiple Social Profiles

One of the best ways to rank for several listings on the first page of Google is to make sure you have active social profiles on all of the major networks. Creating a business page on Twitter, Facebook, Google+ and LinkedIn will not only allow you to interact and reach a whole new audience, but you should be able to get these pages to rank on the first page of Google as well.

I also recommend you check out Completed.com, which has been known to rank extremely fast and well for businesses that put the time in to create quality pages with information on their companies.

2. Always Use Your Company Name When Possible

Your company name is your most valuable asset and when people are going to look for information on your business online, they are going to search for your name. This means you should always use your company name on your web site, blogs and any other information you put out there. The more content you put out there and can get to rank for your name, the better. Be sure to get creative and use a wide variation of titles and common search phrases with your company name so you can rank for many different keywords.

3. Create a Professional Profile on LinkedIn

It’s also recommended that you setup a business profile on as many social networks as you can, but if you are limited in time and resources that I would recommend LinkedIn be the social network of your choice. You can see a screenshot of the office Brand.com LinkedIn profile below.

4. Get Other Quality Sites to Link Back to Yours

One of the best ways to building authority links back to your site is to make sure other well known sites are linking back to you. Lots of web sites and companies are focused on their “anchor text”, but it’s also important to make sure your links look natural. Be sure to get creative with your anchor text and include a variation of your company name and urls for best results. (ie: Brand.com, www.brand.com, http://brand.com)

5. Google Your Brand and Know What’s Out There

As a company it’s great to know what you are doing from a marketing perspective for your company and the internal/external links you are building, but it’s even more important for you to know how other people are seeing your company. It’s crucial to keep an eye on your organic search results and seeing what people will find when they Google your personal and company names. Staying on top of this will allow you to deter any negative reviews or content that starts to creep up in the search results.

Follow these simple and easy to follow steps and you will not only increase your branding and reputation online, but you will also be able to better manage your search engine rankings and content for years to come.

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