“Performance Marketing for Professionals” Book: 5 Things You’ll Learn

“Performance Marketing for Professionals” is the latest eBook from Internet marketing veterans Murray Newlands and John Rampton. The book details the steps and best practices for becoming a successful digital marketer. From starting out as an affiliate, to buying Facebook ads, to creating an email campaign that’s too good to fail, “Performance Marketing for Professionals offers great insights from industry leaders.

Whether you’re brand new to the Internet marketing world or you’re an industry veteran, “Performance Marketing for Professionals” has something for everybody. With a laundry list of relevant topics ranging from content marketing, attribution, sending domain names, and all-things PR, we’ve assembled a top 5 list of things you’ll learn from the book—for more, you’ll have to visit their website performancemarketingbook.com and pick up a copy for yourself.

Performance Marketing for Professionals Highlights:

1. Affiliate Marketing —“Performance Marketing for Professionals” will explain what it means to be an affiliate, how it works, how to register with a network, and more. Newlands and Rampton walk you through the steps of becoming a successful affiliate marketer, detailing everything you need to know to start making money online right away!


2. Email Marketing —There’s a comprehensive chapter on the subject that walks you through creating a great email campaign, and also has some great firsthand insights into design and other factors that sometimes get overlooked. The chapter also delves into important topics such as list development, co-registration, subject lines, deliverability, design, and more.


3. Content Marketing —In the post-Google Penguin world, content has become more important than ever before. This book teaches you top-notch content marketing strategies, and also gives expert tips on how to create great content for your audience.


4. Competitive Intelligence —There’s a whole chapter of this book dedicated to competitive intelligence, so if that doesn’t prove how important this is to your business, nothing else will. The fact of the matter is, if you’re not using competitive intelligence, you’re losing money. “Performance Marketing for Professionals” walks you through competitive intelligence and even recommends some of their favorite competitive intelligence tools.


5. Media Buying —As social media continues to grow, media buying has quickly become a massive (and ever-growing) segment of the Internet marketing industry, and “Performance Marketing for Professionals” will teach you how to become an expert media buyer. Will a section devoted to Facebook ad buying alone, you’ll learn all of the best practices that will make you a media buying extraordinaire.

With 14 chapters, it’s hard to summarize this great book in just one post, but if you’re looking for a great, up to date Internet marketing resource, we definitely recommend this one. Whether you’re just starting out, or you have years of experience, we guarantee that you’ll learn something from “Performance Marketing for Professionals.”

Murray and John are both brilliant marketing minds who are wonderful teachers and you will learn an extraordinary amount from this book. VigLink CEO and Silicon Valley influencer Oliver Roup and said:

“Murray has been an advisor to VigLink since the early days when there were a few of us in a small office. Murray had the idea and the execution skills behind our most enduringly successful marketing effort—setting up and running ForumCon, the premier event for forum owners. Beyond marketing, he has been a valuable source of business advice.”

Available on Amazon for Kindle and also in a paperback edition.

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